The Challenge
The USA Cycling app was outdated and not user-friendly. Many racers rarely used it and non-racing cyclists had no reason to download it. It suffered from neglect, resulting in missing links, obsolete information, and a lack of compelling engagement.
The Solution
The new and improved USA Cycling app will have a modern and bold aesthetic to represent the pride of American cycling. It will be advanced enough to provide racers of all levels the necessary tools to be their very best, while the app will also be inclusive enough to welcome new and inexperienced riders. The USA Cycling app will also integrate with the most popular cycling applications like Strava, Garmin Connect, and Map-My-Ride. We hope this app will be the gateway for riders and racers alike to embrace the health, camaraderie, and thrills that cycling provides.
