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Marketing Copywriter
Lady Hop Copy (Self)
Sep 2022 - Present (2 years 1 month)
Deliver high-performing marketing copy that engages and converts for national B2C and service-based companies.
Absorb brand identity and voice, interpret briefs, and perform audience and industry research to produce content that exceeds campaign goals.
Developed conversion-driven copy and content outlines for client's landing pages, driving a 15.7% average conversion rate.
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Copywriter & Content Specialist
Aug 2019 - Oct 2022 (3 years 2 months)
Managed brand content strategies and wrote copy for webpages, email, organic and paid social, videos, digital ads, podcast and television commercials, e-commerce, blog content, and more.
Collaborated with executives and stakeholders to establish goals and strategies, build efficient workflows and write creative briefs for editors and designers, and manage projects to exceed targets and hit tight deadlines.
Conceptualized a new brand voice and identity to establish Teeter as a national fitness brand and reach new audiences, driving $25M in new product sales.
Developed a social content strategy that combined engaging and educational content, real customer stories, and influencer partnerships to boost audience by 22.8% and engagement by 115% YOY.
Grew social community and user engagement for Teeter's new fitness app, leading to 35K+ total app users and 435% Facebook group audience growth.
Initiated an optimized email lead flow that consistently produced over 40% of all email revenue while maintaining 60+% member engagement.
Grew affiliate sales 400% YOY by building new high-performing partnerships and
strengthening existing relationships.
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Marketing Manager & Copywriter
TREE Home Furnishings
Jul 2017 - Aug 2019 (2 years 1 month)
Worked cross functionally with international teams in adaptation and localization of brand materials, content, and messaging for new U.S. audiences.
Wrote consistently on-brand copy for email, social, employee training materials,
advertorials, in-store signage, and Founder’s interviews and public speeches.
Led in content strategy and site mapping for the launch of a Shopify e-commerce site.
Organized seasonal in-person community events with attendance over 300 to engage with brand ambassadors, businesses, and the local community.
Promoted in-store sales events through targeted email and social campaigns to
increase foot traffic by 200%.
Managed public relations, brand partnerships, and customer service interactions to maintain mutually beneficial relationships and positive brand image.