Isabel Hopkins

I led the strategy and development for TREE Home Furniture's new Shopify eCommerce site. The goal of the project was to tell a cohesive brand story and provide a seamless, easy-to-follow customer journey. I outlined the site navigation, page structure, and creative concepts, and wrote the content for each site page. An important aspect of this project was telling the brand story on each page and positioning the Founder and Owner as synonymous with the brand. TREE has since re-branded to Sage Home Interiors, but much of the copy and site structure I created remains the same.

• Branding & Corporate Identity
• Copywriting & Editing
• Creative Direction
• Content Strategy