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Digital Marketing Coordinator
St. Louis, MO
Apr 2012 - Present (12 years 6 months)
• Design, build and maintain over 20 company websites
• Coordinate with internal IT department and external development resources on any marketing-driven website development needs
• Manage any redesign of elements on the company websites to improve usability, design, content and conversion
• Create and modify appearance and settings and provide tier 1 support for all sites
• Examine and analyze site traffic; monitor website performance and provide recommendations on website enhancements
• Measure and report performance of all digital marketing campaigns and tactics, identify trends and optimize online marketing spend based on those insights
• Collaborate cross-functionally to create and implement two digital magazines
• Design, implement and write content for company e-newsletters and email communications
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ITS Help Desk Student Representative
Rochester Institute of Technology
Oct 2006 - Jul 2009 (2 years 9 months)
• Provided tier 1 support to campus-wide customers including creation of new user accounts and troubleshooting connectivity issues
• Worked with customers to establish problem-solving processes
• Installed, modified, and repaired computer hardware and software
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Marketing Assistant Internship
Logical Images
Rochester, NY
Sep 2008 - Feb 2009 (5 months)
• Assisted with marketing activities related to Visual DxHealth
• Planned marketing projects and created collateral
• Developed press releases and managed existing content
• Supported partner development via email and phone
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Student IT Help Desk Intern
Oak Knoll School
Jun 2003 - Aug 2005 (2 years 2 months)
Resolved minor technical issues concerning software and hardware. Prepared machines for use by incoming and current students.