UX Designer

Ipsa Mehta

Auckland, New Zealand

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About

A user experience designer, with a background in animation and strong focus on iterative design process. I thrive in tackling complex interaction challenges and always persevere for better solutions. Design is a collaborative process and I thoroughly enjoy working through the nuances of a product across teams. I also enjoy cooking and find it a great way to understand ‘User Experience’.
Education
- Graduate Diploma Programme in Design Animation Film Design
  
  National Institute of Design
  
  2005 - 2010
- Convent Of Jesus and Mary
  
  1993 - 2005
Experience
- Interaction Designer
  
  Endeavour
  
  Jan 2013 - Present (11 years 10 months)
  
  - App concepts for various successful pitches to global clients
  - UX reviews
  - Worked on-site for two apps for OCBC Bank, Singapore in collaboration with their Customer Experience team
  1. Account Opening through mobile
  2. Credit Card deals and points redemption app
  Responsible for : Detailed Wireframes, Flows, Layouts, defining transitions and animations
  
  Currently working on analytics dashboard and UX improvements on company’s internal product.
- Designer
  
  ABOVE - A Bunch Of Versatile Entrepreneurs
  
  Nov 2011 - May 2012 (6 months)
- Creative Digital Artist
  
  Ecselis HAVAS media group
  
  Dec 2010 - Oct 2011 (10 months)
  
  Involved in various projects:
   Claymation video for Internal Stress Management in Deutsche Bank
   Conceptualising Animated Video for Big Shoe Bazar (YeBhi.com)
   Conceptualising viral videos for DirectAsia.com(Singapore) and Citibank(India)
   Process videos for DBS Home Loan (Singapore) and Awsar (an online NGO)
   Conceptualising iPhone App for StudyAdelaide
   Various Data Analysis and Infographics Dashboards.
- Freelance Illustrator
  
  PicUrTale
  
  May 2010 - Jan 2011 (8 months)
  
  Illustrated Photo-Customisable books for preschool children
- Consultant with Film and Television Unit
  
  The Energy and Resources Institute
  
  Dec 2009 - Apr 2010 (4 months)
  
  Turning the Tide:
  Created three Public Service Ads on climate change and sustainability aired on National Geographic channel with Terraquiz
  for Film and Television Unit, TERI Delhi (Diploma project for NID)
- intern
  
  Miditech
  
  May 2008 - Jun 2008 (1 month)
  
  Production design for Gali Gali Sim Sim
Skills
Elsewhere on the Web
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On Coroflot

@Ipsa, member since 2008
- Following 7
- Followers 13

Ipsa Mehta

Assistant Professor of Design: Interaction Design

Decorative Pillow Designer