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Senior Industrial Designer
Sony Mobile Communications
Jul 2011 - Present (12 years 11 months)
Principal Duties:
• Define product request ,feature and product style for relevant target groups together with Product planer & Portfolio team via market research and workshop
• Handle industrial design part of products together with CMF designers based on conclusion of research and workshop
• Explore and define design philosophy and language with other CPD members from other sites like Tokyo and Lund annually through design workshop
• Accomplish initial mechanical design with Mechanical engineers and PM team to match target request for in-house projects
• Instruct ODM vendors with in-house ME team(on site at Taipei office) to follow up and optimize mechanical design of products
• Present design story and demonstrate design mockups for each product targeting Chinese market to clients in Sell-in meeting
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Indutrial designer
Morotola
??, China
Jan 2010 - Jun 2011 (1 year 5 months)
Principal Duties:
• Create conceptual designs according to the Annual Design Roadmap
• Define product feature and user interface layout with UI design team
• Complete definition of target market with Marketing, PM and PLM, then optimize the design
• Accomplish initial mechanical design with MD engineers
• Select appropriated ODM suppliers and instruct their team to complete the follow-up product design refinement and manufacture
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Senior product designer&Project Leader
??, China
Nov 2007 - Dec 2009 (2 years 1 month)
Senior industrial designer & project manager, Vanberlo - Aestech Product Design Company(separated to From-D and Aestech later) (2007.11-2009.12) (http://fromd.net/)
Company introduction:
VANBERLO-AESTECH, cooperated with VANBERLO in 2007, the predecessor of FromD, has provided product strategy consulting and design service to a number of clients around world like P&G, A.O.Simith, LG, Intel, Huawei, Fotile, Midea, GE, Microsoft, Lenovo, SANYO(Japan), Panasonic, Hisense etc.
Principal Duties:
• Develop project plans and assigning tasks with team leader via client needs
• Translate design trend and market information into design direction and innovative design solutions
• Implement all phases of appearance design process with 1-2 team members like brainstorm, sketching, 3D modeling, rendering etc.
• Assist engineers in mechanical design and prototype making in MD phase
• Assist engineers in reviewing the results of the first proofing to ensure the consistency of design and final product in Mold phase
• Go to Eindhoven office to complete project with VANBERLO design team if the project needs
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Chief Designer & founder of LKK product design team,
Nov 2004 - Nov 2007 (3 years)
LKK Design Group is the biggest design company in China which has offices in Shanghai,Chongqing ,Shenzhen,Hongkong and London engaging in high-level services including industrial design, mechanical design, brand design and UI design. The whole service is matched with an efficient design process and management system. From research, concept, graphics, engineering, prototyping to production, we aim to give every client the best service. Now, our clients have ranged from locals to internationals, from start-ups to established brands like SAMSUNG, NOKIA and SIEMENS etc
Principal Duties:
• Rule designers and define design process with owner of company as first designer and Chief design of LKK
• Develop project plans and assigning tasks with Design Director via client needs
• Assess the degree of difficulty and cost of project, develop project plans and staffing with Design Director
• Complete Brainstorm for every project with most designers to obtain creative points and innovative design solutions
• Translate and optimize the ideas into the realistic concepts and products
• Assist engineers in mechanical design and prototype making in MD phase
• Assist engineers in reviewing the results of the first proofing to ensure the consistency of design and final product in Mold phase