Hester Vlamings

Gaastra_ * sportive fashion forward * research (info-tour/WGSN) sourcing/working factories (Asia/Portugal) design and development of collection Ladies & Kids

Rucanor ** Sportswear brand * Research source design and develop seasonal collections Yellow Cab ** Casual brand * Research source design and develop seasonal collections Hi-Tech source, design and presentation trends Hester Vlamings - own collection*Design/Developer/Sales * Design brand, no fashion * Produ- ced in Portugal * www.hestervlamings.com AMFI Teaching footweardesign & product management

ment for women's & kids comfort shoes and special sizes * Refreshed the target group with a new image and strategy * Successfully developed branded line with an appeal to specialty boutiques and high end retailers * Production trips to Spain & Italy. * Invented new footwear technology based on traditional ones.

Leimuiden (MAG - Adam's Boots - Marlboro) Concept, Marlboro Classics & Mag * Designed, developed and sourced all categories of fashionable comfort Footwear * Sole- & last development, handcrafted. * Production trips to Spain

1305 TPX metal buckle 20 mm dull silver metal eylet 25 mm ø dull silver Normal stitching '30/3 matching to upper Heavy stitching Zigzag stitching eyestay '10/3 Cloud Dancer 11-4201 TPX 30 mm wide Zigzag stitching heel '10/3 Cloud Dancer 11-4201 TPX Lining Pigskin: Cloud Dancer 11-4201 TPX Lining insock Pigskin: Cloud Dancer 11-4201 TPX

AA Gaastr G 9 cm Designer Hester Vlamings GAASTRA FOOTWEAR HESTER VLAMINGS design management production F O O T W E A R HESTER VLAMINGS design management production F O O T W E A R

Bronx for Branded Division * Assisted line builder with seasonal designs, sketches and colour boards * Created individualized line sheets and detailed specifications for high end retailers * Production trips to Italy

* ZOO, Dr. Martens, Trend design, Memo, Bad Boys, McGregor, Sacha, Cinderella, Shoeba- loo, Catja, Tiramisu, Fred de la Bretoniere Accomplishments * SEM - supports starting young fashion designers, member of board * SLEM - Shoes & Leather Business association, member of board *

* Teaching footwear design HESTER VLAMINGS design management production F O O T W E A R FALL WINTER 2012 2013 FOOTWEAR PROGNOSE BOARD NEW & NEW & COMMERCIAL NOT COMMERCIAL 10% new devellopment 20% predicted fashion 30% 30% actual fashion SAME 2-TONE actual fashion AS BLUE TWEED COAT 40% NICE SOLE commercial basics ICONIC THE NEXT HYPE . OK, UGLY! BUT WILL SELL LIKE HELL Iconic footwear -strong, simple, comfort, image -will be copied as hell TIE 'N DIE -started as 10% new devellopment DISCO -takes 5 year to grow as a 'classic' one SNEAKER chuck tailor/ roots/uggs/croscs/ etc. . TRANSLATE ! IN G-SUS 40% commercial basics FALL WINTER 2012 2013 example idea HESTER VLAMINGS design management production F O O T W E A R HAND SKECHES HESTER VLAMINGS design management production F O O T W E A R Bestseller 1997 Mag Megamocs -copied like hell Bestseller 2003 Hub Footwear Bestseller 2011 Gaastra Footwear "the Knot" Knot-detail is copied by ao: -Tommy Hilfiger -Gant HESTER VLAMINGS design management production F O O T W E A R DRAWING ON A LAST SAMPLECARD Factory (TURKIJE) Development nr. Season Zomer 2010 Date Article nr. 0 Last AURA Sizerange width E-G-H Combi A Combi B Combi C Combi D Code BLACK BROWN BORDO TAUPE Upper 1 Bruchiato Black sevimli Bruchiato 2100 Parelmoer 37 )lisa Tucci Carcalhos cristallino776 Upper 2 Upper 3 Upper 4 Upper 5 Upper 6 Lining Silver Silver Silver Silver Footbedlining Silver Silver Silver Silver Footbed Insole Backcounter Stitching nr. tst tst tst tst Heavy stitching A nr. Heavy stitching B nr. Sole A Prefabricated into smart Sole B Heel S404 30 878 Black S404 30 878 Black S404 30 878 Black S404 30 878 Black Sole C Sole D Eyelets

Oxidade Old Gold Silver Silver Lace Velcro tst tst tst tst Ornaments Branding footbed Livingstone stamp Black Black Black Black Branding upper Branding upper Remarks Samplerequest PIECE / SIZE WIDTH HESTER VLAMINGS HERBST/WINTER 2013/14 design management production 2012-10-24 Sole O T W F O design E A R design 1 SA

Sole design B Drop in Line design 1 A 2 mm 2 mm SA ALLA AMMA A ND DEER R B HESTER VLAMINGS design management production F O O T W E A R OF 4 PAGE 1 Footwear Product Range - Spring Summer 2012 PHASE 1ST SAMPLE LAST Walk in the Park SIZE 38 - Upper material 1 leather Plaza Taupe

troubleshooting, buisiness-devellopment, brand-devellopment, range-building, design.

- 1334 TPX DNA logo the Park GAASTRA DNA heel webbing 1o mm x 10 mm + zig-zag: Cloud Dancer 11-4201 TPX 10 mm 12 stitches per inch

1334 PLAZA TAUPE SAND