Heather Heiking

Welcome to my design portfolio! I have been a dedicated and self-driven marketing enthusiast for the past 20 years, specializing in visual communications, brand positioning, product & service launches, market/voice-of-customer research and deliverables, lead generation, content creation, and communications strategy. I love coming up with a captivating message and visuals that set my company apart from the competition. My passion is working with a company brand, their products or services, while structuring marketing campaigns to maintain current customer base, gain new business, and strengthen brand awareness. I am excited to try new things and greatly enjoy collaborating with company leadership on strategic goals for the business while working with other departments and teams to create meaningful content, refine processes, and execute the company vision. What I want most in my career is to accomplish great things. I believe that no one does this on their own...they do it with a team of people.

I am an accomplished marketer having won a total of 20 awards since my career began, which encompass design, communications, metrics, deliverables and growth recognition. I have many years of experience designing and implementing communications plans that are relevant, impactful, drive brand equity and, ultimately, sales. Another focus during my career has been digital lead generation and SQL development, with notable success in digital marketing initiatives that result in web-to-lead-to-sale conversions. I believe in continually growing as a marketing professional and constantly pursuing better design and marketing best practices with the end-goal of reaching the target audience in a remarkable way, all while providing value to the company's bottom line.