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Owner and Designer
Wraystudio
Jun 2010 - Present (14 years 5 months)
Overseeing development and management of a range of different contracts, from product design and innovation development to CAD and branding.
Implement strategies in design development, product management, sourcing, CAD product construction and coordinating inhouse team in innovation thinking and design. Also developing marketing strategies for the sales team. Produced preliminary sketches and final CAD for proposed developments and facilitated the design process from conception to distribution and marketing as per clients needs, including sourcing and creating components for new products. Creating original content for social media pages and introducing new products through interactive workshops, as well as, creating UX designs for mobile and web applications.
Selected Achievements:
Inventor pitches to a range of clients in the toy industry such as Moose Toy.
Concept development in craft kits for international company based in Thailand
Action Figure / Doll design for Middle School Moguls for starting pitch (now a Nickelodeon brand) as well as others
A large range of CAD models for toy, home goods and 3d Printers, as well as prototype models for Buyer shows
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TECH MANAGER/ Sales & Consulting
3dea / Openhouse
Dec 2012 - Feb 2013 (2 months)
CONSULTING & SCANNING SERVICES/ PRINTERS
o oversee maintenance & tech support for all Ultimaker/ UP printers/ Doodle station.
o oversee printer setup and printing schedule for Retail items & special orders.
o manage & train staff on Ultimaker/repairs and printing process
o main point of contact for Ultimaker/ re. trouble shooting
o keep track of filament supply (for reorders coordinate w/ Pola)
o 3D model Consulting and Printing
SALES:
o serve as main Sales Person on floor & continue to train and oversee staff
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Director of Retail Product Development
Makerbot Industries
Oct 2012 - Dec 2012 (2 months)
o Managed and develop a new formed retail product team/division.
o Built in standard operations systems for team such as spec sheets, gant charts and work flow and sign off guidelines.
o In charge of brand identity as it pertains to retail product.
o Development of newly formed product lines
o Sourcing of packaging and other key items under tight time constraints.
o Brought in outside freelances and develop team resource bank.
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Short-Term Freelance Consultant in Product & Brand Development
Toys R Us
May 2012 - Jul 2012 (2 months)
o Managed and tracked product development processes, from ideation to on shelf.
o Introduced and standardized customer service product development responses across 4 teams.
o Enhanced efficiencies by 50% and facilitated smooth operations across departments to boost customer service response rate turnaround.
o Tracked all vendor products in a range plan and milestone report that were updated daily and weekly.
o Developed a number of priority workflow excel sheets that were adopted by brand teams.
o Provided key design and technical details for passing QA testing.
o Reduced planogram creation time by 60%.
o Instrumental part of brainstorming and ideation process. Key idea put forward were adopted into the lines for the next 2 years.
Provided key team communication with China sourcing office, to facilitate vendor relationships
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Product Manger / Toy Designer
NSI INT
Aug 2010 - Apr 2012 (1 year 8 months)
o Multifaceted roll, responsible for concept design, product development, management and research & development.
o Contributed concept designs responsible for winning Nickelodeon Gak, Slime and Floam licensing rights.
o Created concept designs that were brought into production for the Oglo Sports and Craft lines and Nickelodeon lines.
o Chief 3-D CAD specialist, responsible modeling product concepts for production quality models and sourcing rapid prototype vendors for sample testing.
o Finalized design style and 3-D CAD data for production tooling on the Oglo Tri Flyer.
o 3-D production model of Slime and Floam container for Nickelodeon, decreased production timeline by 60%.
o Design ideation and concepts for future of Nickelodeon Floam and Gak product lines, and Oglo crafts.
o Developed on concept and implemented 3-D models for "Floam Tool Set", "Floam Factory", "Gak Mixer", and created toy fair samples, provide production data to Hong Kong sourcing office. (release date Fall/Spring 2013)
o Developed milestone report to track status of product development stages that streamlines communications across the company.
o Managed and was lead designer on Oglo Craft products as well as traditional craft sets from concept to production (50+ craft sets).
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Freelance Concept Work
Pink Tank Toys
Jul 2010 - Aug 2010 (1 month)
o Created big concept directions for the children's craft market with a strong focus on recycled crafts and magic crafting machines.
o Provided research and trend direction.
o Concept Sketches and concept mock up and videos
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Toy Design Intern
Hasbro
Jun 2009 - Sep 2009 (3 months)
o Created 3 to 5 year out concepts and brand direction on a range of brands as part of the Future Now division.
o Provided research and trend direction on retro Hasbro brands such as LightBrite, Spirograph and Playdoh.
o Participated in key brainstorms for such brands as Furreal, Playdoh and LightBrite, provided valuable content that influenced the future of products in those lines.
o Encouraged the use of web, iPod and mobile apps into retro brands, which resulted in the launch of LightBrite's web application.
o Sole provider of 3-D data for the team. Created images and physical models for pitches of new concepts to executive team.
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Product Design Intern
Gasparino Design
Jul 2008 - Sep 2008 (2 months)
o Supplied material and concept research into given child parent related products sector.
o Build presentation from research and concepts.
o Concept Sketches
o Developed a device for handholding when a parent is shopping with a child and does not have a freehand.
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Freelance Web Layout Designer
Turner Services
Apr 2007 - Jul 2007 (3 months)
~Hired on to project to develop layout design of website, menu systems, color and logo scheme.
~Created basic css menu coding for site and image templates of the website.
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Freelance Hat Designer
GI Apparel, Inc
Dec 2006 - Jan 2007 (1 month)
o Designed a number of hats based on the company's brands and logos.
o Build hat templates and flats used by myself and other designers.
o Worked under self direction and deliver 25+ concepts in a short timeframe.
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3D Modeler/ Designer
Beyond Design Inc
May 2006 - Oct 2006 (5 months)
o Chief 3-D modeler to company decreased delivery time in a time sensitive fast moving theater set and amusement park settings.
o Provided CAD for display models
o Liaison with outside clients to provide and develop molds for key engineered parts.
o Assisted on projects requiring mold making and fiberglass lay-up.
o Engineering and labor behind "Coast of Utopia" won a Tony award for best set design.
o Assisted with marketing, product development, engineering and drafting.
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3D Designer Intern
Tonner Doll Inc.
Dec 2005 - Jan 2006 (1 month)
o Created 3-D models for use in development of models and molds of small detailed doll accessories.
o Worked in a team environment to create designs for a new doll, packaging and car.
o Multi-tasked to help on time-sensitive production and tracking tasks.