Harry Asimenos

• Wrote copy that maintained the company's voice, including headlines & subheads.
• Updated copy & input edits on assigned projects.
• Created retail & editorial-based copy for print advertising including direct mail & magazines.
• Ensured style formatting and adhered to strict deadlines.
• Efficient InDesign & MAS intranet software systems.

* Proofread print ads, catalog pages, event posters, direct mail, etc. * Maintained accuracy & consistency in print ads & direct mail. * Corrected ROP & magazine advertising based on buyer and marketing submissions. * Ensured style formatting and adhered to deadlines. * Efficient in OSX, Adobe & InDesign.

(Contract) * Created captivating consumer-faced copy for significant marketing and advertising campaigns. * Improved search engine optimization for international hair, beauty and fashion brands including Maybelline, L'Oreal and Lancome. * Proofread, edit and fact-check promotional copy, advertisements and descriptions. * Created SEO-based copy to improve Google search results for brand and product web pages. * Wrote compelling copy to promote product launches for cosmetics, hair care, and luxury brand e-commerce websites.

(Contract) * Developed creative copy for product information & bulleted description on E-commerce website. * Edit CrowdSource copy written by third party company to ensure proper brand voice and formatting. * Uploaded Web content using Riversand Product Information Management (PIM) and Master Data Management (MDM) software. * Worked with buyers to implement high volume changes. Harry Asimenos Page 2 (646) 407-5509

GLOBAL INDUSTRIAL Copywriter * Wrote creative & promotional copy for E-commerce website and quarterly catalogs. * Uploaded Web content using ProfitCenter Software (PCS). * Brainstormed ideas, gathered information and wrote copy for monthly sales team newsletters. * Trained, managed and copyedit junior copywriters to ensure proper brand voice and formatting. * Managed workload and edit outsourced copy from third party company located in the Philippines. * Edit, managed and maintained trafficked workload for multiple freelance copywriters. * Developed and wrote scripts for internet videos and commercials for use on YouTube. * Developed transcript copy and materials for instruction manuals. * Utilized SEO style of writing to promote category pages and product descriptions. * Wrote alt-tags and meta-description copy for images used in photo galleries. * Wrote callout copy on images to showcase detailed specifications, features and benefits of products. * Efficient in WordTracker & Google AdWords.