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Senior UX UI Designer ( contract )
Gainesville, FL
Jul 2015 - Present (9 years 5 months)
Handling the UI and UX design for an upcoming educational iOS game.
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Senior UX UI designer ( contract )
Londra, United Kingdom
Jul 2015 - Present (9 years 5 months)
Handling the UI and the UX for an un-announced RTS game.
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Freelance UX UI designer | Interaction designer | Graphic designer ( project based )
Mar 2014 - Present (10 years 9 months)
► SOME CLIENT PROJECTS:
✔ VARIOUS NDA PROJECTS - WEB | Confidential information
✔ MULTIPLE UX PERSONAL PROJECTS - WEB | Facebook smart watch app, Guild Wars 2, etc
✔ CPR PRODUCTIONS - WEB | Los Angeles music studio working with high profile artists
✔ FOODIES - MOBILE | Chef & food ordering mobile application
✔ PROFESSIONAL ACADEMY - WEB | High profile beauty salon and school with multiple location across Romania
✔ FARMACIA CONCORDIA - MOBILE & PRINT | Pharmacy mobile application and various in-store marketing designs
✔ ALEXANDRA MARIN - BRANDING | Fashion designer with multiple Design Week appearances including London, Bucharest, Malta,etc
✔ PARTIZAN SECURITY - BRANDING | Security company handling multiple high profile events and brands
✔ PARTIZAN ECOSERV - WEB CONSULTING | Sister company handling pest control services
✔ CARTIALEGEVIATA - WEB CONSULTING | Online e-commerce bookstore
✔ KANGOO JACK - WEB CONSULTING & PRINT | After school
✔ DEGRO SECRUITY - BRANDING | Security company
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User Experience Designer | Visual Designer | Interaction Designer
Jun 2014 - Oct 2014 (4 months)
The project shows some of my unique skills and how I use my SEO and tech skills to build a better user experience.
► ACCOMPLISHMENTS:
✔ 3000 users in two days, best of the week on 2 websites, trended on Dribbble design gallery, with a single tweet and a simple upload
✔ 300% website speed increase, cut down page size by 50%, wrote 1500 lines of CSS, created 16 unique visual designs & 30 UI wireframes
✔ 30 UX problems solved, cutting down costs by analyzing different web site structures and page layout issues early on
✔ adapted the content to users and identified if mobile is worth the costs and time by using user data and unique search query breakdowns
✔ iterated twice as fast cuting down turnaround time by 50% via rapid prototyping with Wordpress + Visual Composer
✔ encouraged exploration creating a continous intuitive user experience for 3 distinct user groups by applying different design principles
✔ identified how users interact with websites, what they look for and what they would like by performing ethnographic user research
✔ refined and improved the final solution by performing 10 A/B testing sessions and remote usability testing with different 3 user groups
► MORE INFO AND MY UX APPROACH:
http://builtbyg.com/portfolio/builtbyg
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UX Designer | Visual Designer | Graphic Designer | Project Lead ( contract )
Oradea, Romania
Sep 2013 - Mar 2014 (6 months)
Designer shoes store, I've been involved in the full product cycle including launch, marketing, seo strategy.My most memorable moment is when the stakeholders said "trust me you will get far in the industry and we will be proud to say we worked with you", they recommended me to 4 other clients.
► SOME ACCOMPLISHMENTS
✔ identified +50 UX issues in their platform via a heuristic analysis which led to redesigning their website on a future proof platform,
✔ generated revenue in 3 months, eliminating 80% of the additional time and costs needed to hire dev teams to fix & go through old code
✔ surpassed 20 UX challenges and pro-actively solved over 100 problems during the website redesign, including technical ones
✔ overcame the lack of user information by identifying brand values and launching a Facebook pre launch campaign to gather user data, building accurate user personas, identifying who the users are, creating detailed storyboards to highlight their interactions as part of different user scenarios
✔ avoided user confusion due to layout differences between competitors and client by performing ethnographic research, market and competitor analysis
✔ reduced the need for users to guess which category hosts the products by using my SEO skills to identify new relevant card sorting terms
✔ surpassed stakeholders expectation by the way I handled the project from inception to completion, by handling almost everything, offering bi-weekly status reports and collaborating in key project decision making, informing them of potential issues, risks and priorities
✔ eliminated extra unplanned costs by providing an upfront detailed 20 page project roadmap which led to reaching every single milestone within budget and allocated time
✔ sought out by stakeholders to give feedback regarding new hires and their performance
► FIND OUT MORE:
http://builtbyg.com/portfolio/uglyshoes
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Freelance UX UI Designer | Product designer | Graphic designer ( project based )
Various Companies
May 2012 - Sep 2013 (1 year 4 months)
► Some of the brands that I've worked with include:
✔ PDL ( GOVERNMENT ) - PRINT | the largest political party in Romania
✔ ABRAHAM & ASOCIATII - WEB & BRANDING | one of the leading Bucharest law firms
✔ ZIARELEZILEI - WEB | romanian news aggregator website
✔ BENCRISIA = BRANDING & PRINT | IT company
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UX designer | Visual designer | Product designer | Project lead ( contract )
Archwaves
Mar 2011 - May 2012 (1 year 2 months)
Archwaves is a niche social network aimed at architects, I handled strategy, design and management.
► SOME ACCOMPLISHMENTS
✔ solved +100 user experience problems, creating +50 wireframes, +200 mockups based on 5 unique visual design directions, 8 storyboards, 3 prototypes, multiple diagrams, user scenarios & task flows combined in a gigantic mind map equivalent to 50 pages of paper
✔ created a global feature map containing various task flows, which helped envision how each feature is connected, what the task flows are and made it easy to hide, edit and move things in just a 5 seconds instead of 15 minutes or 1 hour thus increasing productivity and gaining the ability to work either on a certain feature or at a global app level and seeing how flows change and the impact of them
✔ designed an on-boarding system avoiding overwhelming users with all the features by introducing them slowly to the app in a unique way
✔ had a pre-final draft in just 2 weeks by using Photoshop to create wireframes and quickly explore and test different approaches, keeping costs down by using the tools at my disposal and not requiring additional expensive products or online tools
✔ explored different visual design directions, tailoring them to young and seasoned professionals
performed usability testing on different prototypes which led to identifying early problems
✔ used red route analysis to define which of the 20 features need to be easily accessible, reducing the need to search or remember them
✔ designed a Gamification system that helped push user interactions by 30% while also drawing them back, keeping the website updated with user generated content
✔ conducted user research like ethnographic research and user interviews with 20 users of different levels of experiences to identify their habits, problems and how they use the web in their work-flow, resulting in a product that solves critical market problems
► FIND OUT MORE:
http://builtbyg.com/portfolio/archwaves
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UX UI Designer | Web designer & Graphic designer ( full-time )
AHG Industry
Sep 2010 - Feb 2011 (5 months)
AHG is a multi-national German company and part of my work involved redesigning their entire e-commerce website, branding & consultation on different brands held by the company, as well as designing marketing materials, working closely with other departments. My most memorable moment was when I've shown them the two redesigns I made in 48 hours and they were so amazed that the whole office talked about it for the next couple of days, four months later I met the CEO.
► ACCOMPLISHMENTS:
✔ created over 100 iterations of the visual design and wire-framing as a way to truly refine the user experience and meet the users needs as well as their goal
✔ 30 page heuristic analysis that helped identify and fix multiple user experience problems
✔ performed heat map and eye tracking analysis to validate my design decisions, proving they were a better approach
✔ dramatically improved the flow and user journey, reducing the time to checkout and additional actions performed after login, while also integrating new features
✔ implemented multiple conversions optimization techniques into the wire-frames and visual design, aimed towards generating extra revenue
✔ redesigned their main online store in just four months, as a result me and a few colleagues went to the global HQ in Germany and met the CEO
✔ collaborated with other departments and regional stakeholders to build a product that is tailored to the user groups while also meeting stakeholder standards
✔ proposed two new designs for the main store which impressed the whole office, ensuring that I know what I’m doing
✔ sought out to handle and provide feedback on other company brands and projects
✔ overcame the challenge of working with a devevelopment team based in another country by coming up with solutions within platform limitations, reducing the time to market
✔ delivered developer notes after each iteration, reducing back and forth communications
► FIND OUT MORE:
http://builtbyg.com/portfolio/german-crystal
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Web designer & Graphic designer ( freelance / contract )
Various companies
Jan 2005 - Sep 2010 (5 years 8 months)
Worked on over 50 projects as well as have a collaboration with a US agency. Below are some of the brands that I've worked with.
✔ NATIONAL GEOGRAPHIC - WEB | Handled the web design for Ocean Warrior documentary
✔ BLANK LABEL - WEB | US | Award wining custom tailoring
✔ GROLSCH - PRINT | Europe | High profile international beer label
✔ US AGENCY COLLABORATION - WEB | Numerous web projects for various niches
✔ BEAUCOMP CAPITAL - WEB | US | Organic food e-commerce store
✔ SHAKE & DANS - WEB | Romania | Dance school
✔ CAMPAIGNS DIRECT - WEB | US | Web agency
✔ SOLARGE TEHNIC - BRANDING & WEB | Romania | Solar panels company
✔ DESIGNBUZZ MAGAZINE - BRANDING & WEB | US | Design news website
✔ FLIX INDEX - WEB | US | Movies and TV streaming website
✔ FSQUARED - WEB | US | Design agency
✔ LINDER - WEB | US | Logistics company
✔ SOCIAL SCIENCE - WEB | Australia | Music band
✔ MKPIPE LIMITED - WEB | United Kingdom | Design agency
✔ SLOVAK CASINO - BRANDING | US | Casino
✔ ESRO ONLINE - WEB | United Kingdom | Gaming website