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Head Senior Art Director/Creative Coach
Publisher Clearing House
Jericho, NY
Feb 2010 - Jul 2024 (14 years 5 months)
Versatile expertise blending innovation with traditional design styles for Direct Mail and supporting campaign materials. Recognized for quality design, organizational prowess and technical efficiency.
• Conception and production of all forms of direct mail, including sweepstakes
promotions and product campaigns.
• Keen eye for spatial awareness and prioritizing marketing objectives.
• Craft designs encompassing envelopes, letters, seals, bursts, corporate
branding elements, merchandise coupons, logo designs, scratch-off games,
and cross-platform print to web campaigns.
• Develop compelling short promotional copy for various campaign projects.
• Design and manage all aspect of file management for print and web color
usage, printing specifications, and paper weights.
• Proficient in art direction of photo and video shoots.
• Collaborate with multiple departments to devise company-wide
campaign strategies.
• Troubleshoot studio and press issues for seamless project execution.
• Guide junior staff in refining design, campaign strategy and enhancing copy
to bolster campaign goals.
• Ensure thematic consistency and brand cohesion.
• Streamline workflow management and asset libraries by integrating new
technology and content libraries.
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Senior Art Director
Direct Brands Inc.
New York, NY
Dec 2000 - Dec 2009 (9 years)
Designed and produced all manner of print materials for monthly mailings to Book Club members. Management and design approval for a team of staff Art Directors, as well as project leader for several company-wide campaigns.
• Responsible for the creation and styling of catalogs, envelopes, flyers and advertisements for book clubs such as Doubleday Book Club, Book-of-the-Month Club, Children’s Book-of-the-Month Club, Science Fiction Book Club, Crossings, InsightOut Book Club, Primary Teacher’s Book Club and many more.
• Design and branding for advertisement of New, Bestselling and Hot off the Press books
• Creation of scannable coupons, scratch-off games, print-to-Web campaigns,cross-club print materials and informational membership documentation.
• Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies to support and achieve marketing goals.
• Directed, propped and styled multiple photo shoots for product advertisement and supporting art for print and online materials.
• Proficient at color correction and photo retouching of studio or stock photography.
• Designed and approved book-jacket art created in-house as well as through
third-party illustrators.
• Organized, and maintained department workflow including creation and management of InDesign libraries, templates, pallets and master files for all Book Clubs.
• Creation and approval of final files for printer release as well as print run and
proof supervision
• Worked with multiple spot color, foil and process printing, multi weight papers and multiple page print jobs.