Giovanni S Barrera

● Designed the brand direction, style guide and product
line for Lick-A-Bubble
● Designed the brand direction and style guide for KiddyUp
● Rebranded core lines like Blitz Bubbles, Kaos, Super Miracle Bubbles
and Miracle Bubbles
● Designed and planned the yearly company booth for New York Toy Fair
● Created branding for various non licensed novelty toys like Putty Pods and Street Eats Food Trucks.
● Crafted new conceptual toy lines such as Marbeasts, Monster Garage, Skinz, and Midnight Snax
● Managed multiple interns and entry level designers.
● Assisted in yearly Walmart meetings in Hong Kong and Bentonville, Arkansa

● Designed bubble blowers for SMB and Blitz
● Designed new bubble and novelty concepts for Disney, Marvel, and Star Wars presentations.
● Designed and managed showroom layout for Imperial Toy's 2016 New York Toy Fair booth.
● Created branding for various non licensed novelty toys.

● Designed premium toys based on a popular children’s television show
● Brain stormed new toy concepts
● Created a line of pets and pet accesories

● Designed action figure accessories for upcoming internal product lines
● Created control art, color compositions and digitally rendered illustrations for Angry Birds and Star Trek
● Brain stormed new toy concepts
● Researched and explored local LA events and locations to develop trend reports
● Collaborated with Rhode Island Headquarters and Hasbro Far East in engineering product and models

● Edited digital images for catalog directives using Adobe Photoshop
● Participated in weekly trend and inspiration meetings

● Designed toy products for Cars 2 and Wicked Rivals brand using Adobe Photoshop and Rhino 3D
● Created control art, color compositions and instruction art or packaging using Adobe Illustrator
● Sculpted foam models for Max Force projectile toys