Linda George
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About
My mission is bringing stories to life and making experiences extraordinary. My 20 years in design has included branding, print, illustration and immersive environmental graphics that can be found in museums, corporations, and retail stores across the country. By listening closely to my clients, I help them become more successful by defining their unique story and telling it through identity, marketing materials, and retail environments in a way that connects emotionally with customers. As Creative Director of the last 8 years, I have motivated, mentored and managed teams through multiple projects, large and small. I am also actively engaged in developing and growing my company. I play well with others and bring hustle with an entrepreneurial attitude.
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Education
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Art Institute of Philadephia Graphic Design
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BA EconomicsHaverford College1990
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Experience
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Vice President / Creative DirectorMay 2010 - Present (14 years 7 months)I lead my team in all design projects involving the branding of retail, commercial, and corporate spaces. Projects typically include strategizing, translating brand, integrating with other channels, and applying marketing direction to environmental experiences for new builds, renovations and roll-outs. The process entails close client collaboration, thoughtful design development, compelling presentations and management of implementation. Internally, I created and developed my company's brand and collateral, and continue to drive marketing efforts, evaluate positioning, and bring in business. Clients have included: Smart Financial Credit Union // Truity Credit Union // Boys and Girls Club of Dane County // JR Watkins // Meriter Health
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Freelance DesignerLinda Getz DesignJul 1994 - Present (30 years 5 months)Freelancing always offers the opportunity to create and experiment in a range of media for a variety of clients, big and small. Projects have included booklets, brochures, logo design, exhibit and environmental design, and branding development and strategy. Clients have included: Stonyfield Yogurt // SunTrust Bank // Strand Marketing // Sparhawk School // International Association of Yoga Therapists // Hubley Studios
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Creative DirectorBrandPartners Retail, Inc.Rochester, NHJul 2008 - Apr 2010 (1 year 9 months)Projects typically included strategizing, translating brand, and applying marketing direction to point-of-sale development, window design, and environmental experiences for new builds, renovations and roll-outs. BrandPartners closed its doors in April 2010. Clients included: Bank of America // Wachovia // Webster Bank // Citizens National Bank // National City
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Graphic Designer / Creative DirectorChristopher Chadbourne & Associates Inc.Boston, MADec 1998 - Jun 2007 (8 years 6 months)CCA was an exhibit design firm specializing in interpretive museums and visitor centers. With story at the heart of these projects, clear communication was critical in conveying the complexity of layers to audiences of all ages. Projects included: National Law Enforcement Museum // Fort Necessity National Park Service // Tom Ridge Environmental Center // National Museum of the Marine Corps
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Elsewhere on the Web
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On Coroflot@Geogetz, member since 2016
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