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Branding Retail Program Pilot / Truity Credit Union
At Truity's Main Office branch, I piloted a retail program that will be rolled out to the rest of their network. Wanting more of an emphasis on on-brand imagery and less on marketing, I worked with the client to develop murals composed of local icons to transform the lobby. Image panels and light boxes featuring the credit union's members' photographs adorn lobby areas and offices throughout the building.
