Gemare Falzarano

& Production Artist Strategized, managed, and coordinated graphic design projects, conceived and delivered design on strategy, on time, and on budget. Clients include: The Footsteps Group (an AA Omnicom Agency Partner), DDB, Global Hue, HispanAmérica, Prime Access, Scholastic, Sustainable Industries, Lambda Legal, Taconic Design Group, Taconic Ventures, Aragon Advertising and the NYU Cancer Institute. Key Achievements: * Conceived, designed, and produced multicultural national advertising campaigns and events collateral for: Visa, Alli, Nationwide Insurance and Pepsi * Conceived, designed, and produced national bilingual signage for Exxon Mobil * Conceived, designed, and produced collateral material direct mail and POS for Comcast Digital

WFSC Retail Systems Learning & Development Senior Designer Designed and produced deadline driven materials that complied with the Wells Fargo brand. Key Achievements: * Conceived, designed, and produced computer systems' training manuals * Developed computer generated artwork for all training manuals

HispanAmérica Associate Creative Director Collaborated with the Creative Director on all new business presentations, concepts, and storyboards. Oversaw all design needs for the agency portfolio. Coordinated freelance designers, consultants, and vendors to meet creative and budgetary requirements. Clients included: Gerber Life Insurance, The NY Lottery, Foxwoods Resort & Casino, Pfizer Pharmaceuticals Inc., Benjamin Moore, Genentech, Novo Nordisk Inc., Provident Bank, and The Mortgage Collaborative. Key Achievements: * Designed print layouts for award winning Hispanic Market DR Campaign for Viagra (DTC Pharma Gold for Best Multicultural Campaign) * Concept management and design of Hispanic market DR campaign for Gerber Life Insurance: DR Television and Fulfillment Kit * Developed event collateral for Benjamin Moore's Hispanic Heritage Month Corporate Celebration * Created identity campaign and collateral material for Mortgage Collaborative: logo, website design, consumer collateral, and POS materials * Art directed and designed print ads, information booklets, medical guidelines, and PPI (Patient Product Information) for the PPA (Partnership for Prescription Assistance), Caduet, and Selzentry for Pfizer