Begin Within™
What does this mean? Why does it matter? It is the basic belief that governs my work when helping others develop their brand identity. It is vitally important to understand because all brand decisions stem from this idea.
We are all individuals trying to do the best we can with what we have. If you are making brand decisions based on your individual fears, you could be stunting innovation and growth. Leading with fear will translate into your brand’s identity without you knowing. Equally, if you exude passion, your brand will naturally give off the same energy, attracting like-minded stakeholders.
When we Begin Within™, we come to terms with our strengths and weaknesses. We become more vulnerable in order to open up the possibilities of what COULD be rather than what SHOULD be.
I would love the opportunity to help you discover what COULD be.
I’m a consultant passionate about building brand strategies with clients, strategists, and other creative people.
Brand strategies are not just visual, they are also verbal. They are emotional and intuitive. My process brings clarity to voice and character and ensure my clients are matching what they do with what they say.
2014 Professional Gold Addy Award