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SVP of Product Development and Design
JEM Accessories / Xtreme Cables
Edison, NJ
Dec 2022 - Present (1 year 11 months)
- Manage the design and engineering of products, packaging, POP displays, apps, websites, and tradeshow exhibits for the collection of licensed and in-house brands including Xtreme, Monster, Energizer Connect, Armorall, STP, Barbasol Electric, Puresilk, SimpleHome, and Aiwa.
- Serve as Brand and Design Manager for high-profile brands, maintaining consistent brand philosophies across all creative output
- Actively expand the brand and product portfolio through business development, technology integration, IP protection, marketing, merchandising, and sales
- Innovate new processes, company standards, and methods of production to optimize the product development cycle for time, cost, and output quality
- Provide inspired, design thinking solutions to all departments and all aspects of company operation
- Strategic liasson between product development, sourcing and production, quality assurance, graphics, merchandising, marketing, sales, and business departments
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Director of Industrial Design
JEM Accessories / Xtreme Cables
Edison, NJ
Oct 2018 - Present (6 years 1 month)
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Freelance Designer
Various Clients
Rahway, NJ
Apr 2008 - Present (16 years 7 months)
Various: Graphic Design, Branding, Theatrical Set Design, Costume Design, etc.
- Deliria Dance Troupe: design and create costume pieces for various performances
- FlutterBy Creations: create new corporate identity
- Mystic Mercenaries: create promotional images and marketing materials
- Cumberland Players: design and build stage sets and theatrical props for Les Miserables
- Clubman Online: design new website header and graphic elements
- Mystic Realms LLC: create new corporate identity
- Brandimation: assist in functional packaging studies and brainstorming sessions
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Packaging Designer
JEM Accessories / Xtreme Cables
Edison, NJ
Oct 2018 - Feb 2019 (4 months)
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Senior Industrial Designer, Contract
NJ
Aug 2018 - Feb 2019 (6 months)
- research and analyze an emerging market segment, identify new opportunities for innovation
- define and design new products around key features, competitive price, and innovative styling
- work with engineering to optimize design and manufacturing for top efficiency
- balance the needs of hotel buyers, engineers, cleaning staff, and ultimately guests
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Industrial Designer
Rahway, NJ
Jun 2007 - Jun 2018 (11 years)
- design new products based on market research and sales direction
- collaborate with engineering and user interface teams to bring concepts into reality
- present product concepts to internal sales teams and executives
- oversee product development cycle including prototyping, testing, and production
- research and track new market trends and competitive products
- attend relevant industry events like CES and International Home+Housewares Show
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Industrial Designer - Project Manager / Creative Director
Rahway, NJ
Jan 2015 - Jun 2018 (3 years 5 months)
- establish a new division of the company to open additional retail opportunities
- conduct, analyze, and present a detailed review of the current product landscape
- create a comprehensive branding and marketing approach to differentiate the new product line
- define and design new products around key features, competitive price, and innovative styling
- ensure all output advances the philosophies and ideals of the Zenergy brand
- present line to internal sales team and executives as well as retail buyers and press
- facilitate discussions with outside experts for design and methodology endorsement
- attend relevant industry events like CES and International Home+Housewares Show
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Industrial Designer - Project Manager / Lead Product + Packaging Designer
Rahway, NJ
Aug 2009 - Jan 2015 (5 years 5 months)
- structure product lines and design new products based on market research and sales direction
- issue design briefs to team members for the creation of new products
- design and execute new product and packaging designs to appeal to current retail trends
- identify and secure new factories on yearly trips to HK for sourcing and production
- assist marketing department with creative direction of visual materials
- attend relevant industry events like CES, HKTDC, GlobalSources HK Electronics Show
- facilitate the transfer of design responsibilities to new team members after five years
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Resource Coordinator
Philadelphia, United States
Oct 2006 - May 2008 (1 year 7 months)
- investigate and catalog new materials and resources into the comprehensive collection
- provide educational assistance to students and facilitate the discovery of relevant materials
- coordinate team members to create monthly material spotlight displays
- design and build innovative installations to showcase and celebrate student work
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CNC Technician / Shop Supervisor
Philadelphia, United States
Dec 2005 - May 2008 (2 years 5 months)
- ensure that all safety practices are known and followed within the shop at all times
- maintain all shop equipment and materials within the facility
- operate and maintain laser cutter and 3d printer ensuring safe and economical use
- provide consultation to help students complete projects to the best of their abilities
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IDSA Student Chapter President
Philadelphia, United States
Dec 2006 - Apr 2008 (1 year 4 months)
- lead meetings and organize events to help students network and grow within the ID community
- organize fun events to raise money and awareness for the Philadelphia University ID program
- oversee and coordinate the other Philadelphia University IDSA chapter positions
- serve as a connection between younger students, alumni, and industry professionals