Creative, dynamic, and innovative designer with extensive experience as a professional art director, graphic designer, and design manager. Maintains a primary focus on creative development for both retail and B2B print design, web design, email marketing, product packaging, trade show booth design, in-store signage and events promotion. History of success developing brand identities from the ground up, as well as designed within the scope of established identities Adept in leveraging consumer insights with product knowledge and design expertise to effectively communicate features and benefits, as well as develop strategy for product tiers. Areas of expertise include:
Strategy ● Creative Direction ● Branding & Re-branding ● Graphic Design & Illustration ● Project Management ● Advertising ● Process Development ● Collaboration ● Quality ● Leadership ● Brand Awareness