Francisco Fernandez Garcia

· Designed and executed creative including company logos, corporate
communications, letterhead, business cards, and brand style guide.
· Designed and conceptualicing start up for different companies
structuring and planing their corporative identity.
· Ideated designed and executed campaigns.

● Designed and executed creative including company logos, corporate communications, letterhead, business cards, and brand style guide.
● Designed and maintained corporate website; updated site with custom multimedia using Photoshop, Illustrator and Power Point.
● Managed all aspects of digital and email launch campaigns targeting local automotive dealers/retailers including planning, design and execution.
● Utilized SEO tools and analytics tools (e.g., Google Analytics) to increase traffic to corporate website and track impact of optimization efforts.

● Prepared and analyzed marketing campaign effectiveness aimed at increasing store traffic.
● Contributed to public relations through word of mouth, email communications, and by providing excellent customer service
● Oversaw sales transactions, POS placements, balancing registers and inventory budgets.

● Planned, executed and developed creative for cross-platform advertising campaigns incorporating digital, television, print and social elements.
● Provided input for campaign brainstorming, creative briefings and concept realization.
● Responsible for cultivating relevant consumer and industry research used to guide product briefings and brand assessments.
● In charge of designing and creating visual advertising components (e.g., infographics, logos and key art), copy and slogans.
● Responsible for tactical execution of campaign specific communication strategies based on campaign consumer targets.