![](https://s3images.coroflot.com/user_files/individual_files/515663_pjdde02xwubqgfyl75hy_05ri.jpg)
I begun for the most basic form of cuncussion, a crack.
![](https://s3images.coroflot.com/user_files/individual_files/515663_yngzx3ht4knos5i8ny2njlhly.jpg)
Once I have a recognizable crack, I apply it to different elements. I want to have a logo composed of the crack and something else but I also want to be able to use the crack by itself.
![](https://s3images.coroflot.com/user_files/individual_files/515663_xzwcnsyxfdtjanmwxvertlm2f.jpg)
I decided to go with the skull and now I am going to try a few different designs.
![](https://s3images.coroflot.com/user_files/individual_files/515663_9uczjq5o8b6jug9dlvurbypnz.jpg)
This skull is very iconic and far enough from bad connotations. The typography is Museo sans. It is a clean typeface that match very well with the design of the skull.
![](https://s3images.coroflot.com/user_files/individual_files/515663_olc4sj_xktkbyi0xhicridnsa.jpg)
I realized that the logo looks as the result of a concussion that happened in the past. It is not catching the moment, so I add the vibration of the concussion getting the final design.
![](https://s3images.coroflot.com/user_files/individual_files/515663_ub4czuxv3dll7sqa6ilnrclpl.jpg)
Some collaterals.
![](https://s3images.coroflot.com/user_files/individual_files/515663_fdgyxdegyopwv_we_6pu22ouz.jpg)
A few examples of how to use the brand and the creative path they should follow.
![](https://s3images.coroflot.com/user_files/individual_files/515663_r7yn5o580v4isy4hfge2qdwja.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/515663_licfxy6xuj0tnvbemf73jopmz.jpg)
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