I begun for the most basic form of cuncussion, a crack.
Once I have a recognizable crack, I apply it to different elements. I want to have a logo composed of the crack and something else but I also want to be able to use the crack by itself.
I decided to go with the skull and now I am going to try a few different designs.
This skull is very iconic and far enough from bad connotations. The typography is Museo sans. It is a clean typeface that match very well with the design of the skull.
I realized that the logo looks as the result of a concussion that happened in the past. It is not catching the moment, so I add the vibration of the concussion getting the final design.
Some collaterals.
A few examples of how to use the brand and the creative path they should follow.
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Concussion
Concussion is a Communication Agency focus in branding. They want to create a concussion trough excellent branding communication.
Francisco Fernandez Garcia
Creative Graphic Designer at Freelance / Graphic Design Services
Los Ángeles, CA