I started with a simple and clean typography to represent simplicity of the concept. Clock represent the fast path life of urban people. Actually Clock play with the time in their menu ( I am still working on it. I will upload it as soon I finish it), for example, coffee latte is a minute latte so the slogan is encouraging people to take a coffee
Final logo.
A few prints and graphic ads.
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Clock

Clock is a start up company. They are a coffee shop, but they want to avoid any clichè of coffee (coffee shop) and focusing the fast path urban style of the cities. They ask me to create a brand packaging and creative direction for their communication

Francisco Fernandez Garcia
Creative Graphic Designer at Freelance / Graphic Design Services Los Ángeles, CA