ZHE JIN, Senior Designer & Team Leader in 北京, China

About

I entered Li-ning sports goods company as a product designer through a design competition. This company is the most influential sports brand in China. At Li-ning, I made many of my dreams come true. I designed more than 100 products for the top athletes in many well as the mass. In my work, I always try to expand to the new field and take the challenge. I have designed products to suit a variety of different customers: professional players, sports fans, casual players and fashion seekers. I also designed innovative products and concept products. I constantly trying to improve my design through consumer research and trend research. I am also interested in the marketing strategy，the biomechanics， and the commercial aviation. I do learn some thing during the cooperating with different department， And I am curious about the relationship between design and these domain， and the interactive influence between each other.

As a designer I think designer is not only an occupation，it is a life style. Designing changes people’s life: It can create an ideal life but It can also lead to disasters. Designing is both a designer’ right and more importantly， responsibility. It is a responsibility to make people's life better. So as a designer, I would never neglect any detail. It is my life long pursue to do good designing，to positively influence people’s lives and to full fill people’s dreams. In the mean time, I take the process of designing as my greatest reward and happiness.

Education

Bachelor of Sciences of Industrial Design

Mechanical engineering and automation college Beihang University

2007

Experience

Freelance desinger

Freelance

May 2013 - Present (11 years 6 months)

Freelance Designer Designed foot wear for Italian new brand Ofit
Consultant of entrepreneurial team Jiaojiaozhe
Helped the team lunched their first App Painiya to assist E-buyers in finding fit shoes on line by scanning the pictures of buyers’ feet.
Sports Footwear Designer

Li-ning Sports Goods Co.ltd

Jul 2006 - Apr 2013 (6 years 9 months)

2012-2013
Team leader of Tennis and Badminton Team/ Researcher
Developed design strategy for tennis and badminton footwear Developed design strategy for fashion sub-brand LD Founded and defined a new Product-line Hybridminton Organized and directed the Li-ning Design Competition Designed new sole technology system: Multi-Accelerate In charge of tennis footwear products for PENG Shuai
In charge of the design of concept product: NEO

2010-2012
Senior Designer of Tennis & Badminton Footwear,/ Researcher
In charge of the personal signed badminton footwear for the 2012 Olympic champion LIN Dan
In charge of product design for Chinese Badminton National Team for 2012Olympic Games
In charge of product design for PENG Shuai (Professional tennis player)’s WTA Tour
Chief footwear designer of fashion sub-brand LD
Participated in the development of design strategy
Participated in trend and consumer insight research
Designed concept product F2 (A new manufacture process of footwear,less CO2 byproduct,Cost less)

2009-2010
Tennis & Badminton Footwear Designer/Trend Researcher
In charge of footwear design for Chinese Badminton National Team (Strategic priority program )
Presented the trend research at the Seasonal Kick-off Meeting Designed regular tennis and badminton footwear products
In charge of the product design for fashion sub-brand LD

2008-2009
Tennis Footwear Designer
Designed regular products
Designed personal signed Tennis footwear for YAN Zi (WTA professional tennis player)
Designed for personal signed Tennis footwear for IVAN Ljubicic(ATP professional tennis player)

2007-2008
Assistant Designer
Designed regular products of Tennis footwear

2006-2007
Intern

Skills

On Coroflot

@FlyingPanda, member since 2014

Followers 1

Zhe Jin

Assistant Professor of Architecture and Design in Industrial Design

Assistant/Associate Professor of Interaction Design