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Creative Design and Product Development Consultancy
Freelance
Rio de Janeiro, Brazil
Jul 2014 - Present (10 years 3 months)
Consultancy that aims to meet the needs of the brand, from the branding point of view to the commercial department. It ranges from research, conceptualization and creation of theme, color palette, key items, key details, key fabrics, product engineering, coordinating and monitoring the collection development process.
Among some works, developing the Winter 2016 Collection for Di Marsi and the Summer 2017 collection for Alberto Gentleman are some examples.
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Creative Design and Product Development Manager For Men's Department
Jan 2014 - Jul 2014 (6 months)
_ Responsible for the Management of Product Development. This routine includes:
* Responsible for management of theme development, color charts, key itens, key details, key fabrics and product development
* Responsible for making the Collection' s Calendar together with other partner departments as well as management its implementation on Fashion Design Team
* Responsible for Prints and Trims direction and approval with the Visual Arts Team
* Research trip to Paris including TexWorld and Première Vision
* Travel to China suppliers in order to improve the relationship, establish efficient methodology and satisfactory for both, streamline some developments approvals and close some deals together with Richards' Buying Manager
* Responsible, together with both Comercial and Visual Merchandising Department, for front windows definition and approvals
* Responsible for Fashion Design Department' monthly results presentation, as well as the action plan required for the achievement of the department and firm goals, to the board of directors
* Responsible for product excellence quality assurance from which the brand is recognized in Brazil
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Fashion Designer for Women's Denim Department
Aug 2013 - Dec 2013 (4 months)
Responsible for creating and developing the Denim Department Spring 2014 Collection, which includes also twills and all kinds of Apparel.
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Creative Designer and Product Development Manager for Men's Brands Marfinno and Preston Field
Mar 2012 - Jul 2013 (1 year 4 months)
I was hired by Lojas Renner to renew the Men's Brand Marfinno, the Lojas Renner's casual lifestyle brand and reverse the poor performance that the brands was having for 10 months until that time.
Lojas Renner is the biggest Brazilian Department Store.
www.lojasrenner.com.br
_ Responsible for the Management of Creative Design and Product Development. This routine includes:
* Responsible for management of theme development, color charts, key itens, key details, key fabrics and product development including imports from China, Bangladesh, Peru and Uruguay
* Responsible for Prints and Trims direction and approval with the Visual Arts Team
* Research trip to New York, Barcelona, Milan and London
* Responsible for the fast response in taking actions depending on the sales performance
* Responsible for the presentation of the collection to the board
* Responsible for the presentation of the collection to the press
* Responsible for brand campaign's idealization together with the other men's brands managers
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Creative Designer and Product Development Coordinator for Apparel,Shoes,Accesories and Fashion Show
Dec 2010 - Feb 2012 (1 year 2 months)
www.usereserva.com.br
_ Reserva is a Men's Label with 5 years old and in continuous growing. It has 16 own stores nowadays and by the end of the year of 2011, is planning to have 20 owned stores;
_ Responsible for the Creative Design and Coordination of Product Development for the Commercial Collection regarding Apparel, Shoes and Accessories;
_ Responsible for the Creative Design and Coordination of Product Development for the Fashion Show Collection that happens twice a year at São Paulo Fashion Week. This routine includes:
* Responsible for the implementation of creation and developing product methodology
* Responsible for the research of better Brazil and abroad suppliers in order to improve product quality and better cost benefit
* Responsible for the implementation of a inside atelier full equipped and with fine specialized workers in order to develop the Fashion Shows Apparel
* Trend researches through specialized magazines, websites and travels to New York and abroad
* Support to the Sales Department through live presentations on Conventions besides making a Collection's informative book
* Responsible for apparel developments abroad such as in China and Uruguay
* Responsible for linking Fashion Design Department with Buying, Planning, Visual Merchandising and Comercial departments partners in order to achieve the company's goals
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Product Creation and Developing Coordinator, Men's Top Department and the Fashion Show
Jul 2009 - Dec 2010 (1 year 5 months)
_ Responsible for creating and developing the Top Apparel Collection as well as the whole Fashion Show Collection that happens twice a year at São Paulo Fashion Week. This routine includes:
* Responsible for the implementation of creation and developing product methodology
* Responsible for the research of better Brazil and abroad suppliers in order to improve product quality and better cost benefit
* Responsible for the implementation of a inside atelier full equipped and with fine specialized workers in order to develop the Fashion Shows Apparel
* Trend researches through specialized magazines, websites and travels to New York
* Support to the Sales Department through live presentations on Conventions besides making a Collection's informative book
* Responsible for apparel development abroad such as in China and Uruguay
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Product Creation and Developing Coordinator, Men's and Women's Top Department
Sep 2005 - Jun 2009 (3 years 9 months)
www.osklen.com
_ Osklen is one of the most solid and recognized labels in Brazil and has stores abroad such as Tokio, New York and Rome
_ Responsible for creating and developing the Top Apparel Collection as well as taking part of creating and developing the Top Apparel for the Fashion Show that happens twice a year at São Paulo Fashion Week. This routine includes:
* Developing ideas in an own laboratory full equipped and with fine specialized workers
* Developing the relationship between Osklen and suppliers in order to improve quality and cost benefit
* Trend researches through specialized magazines, websites and travels to New York and California
* Support to the Sales Department through live presentations on Conventions besides making a Collection's informative book
* Responsible for apparel development abroad such as in China, India and Uruguay
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Product Creation and Developing Designer, Men's Shirts Department
Richards
Sep 2003 - Aug 2005 (1 year 11 months)
_ Richards is one of the most Mens solid and recognized Mens labels in Brazil with about 38 stores in Brasil and also a store in Portugal
_ Responsible for creating and developing the Shirts Collection. This routine includes:
* Developing ideas in an own laboratory full equipped and with fine specialized workers
* Developing the relationship between Richards and suppliers in order to improve quality and cost benefit
* Trend researches through specialized magazines, websites and travels to New York and Paris
* Support to the Sales Department through a Collection's informative book
* Responsible for developing part of the shirt collections at a renowned Hong Kong Supplier from the trims and fabric to the final product
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Fahsion Designer
SWS
Feb 2003 - Aug 2003 (6 months)
_ Extinct Men's brand. I was hired to help them begin the company, managing all the product development which consisted of:
* Trend researches;
* Product creation;
* Packaging conception;
* Consolidate suppliers partners;
* Sales Team assistance;
_I stayed there until 3 months after the first store opened. Then I received a better offer and left the company.
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Fashion Design Assistant
Jul 2001 - Jul 2002 (1 year)
_ Men's Label
_ Responsible for assisting creating and developing the apparel and accessories collection. This routine includes:
* Trend Research Trips to New York
* Besides the same Creating and Developing routine already mentioned in previous companies regarding product developments
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Fashion Design Assistant
Guess
Oct 1996 - Jul 2001 (4 years 9 months)
_ Men's and Women's International Brand' Office in Brazil
_ Responsible for assisting creating and developing the apparel Collection. This routine includes:
* Trend Research Trips to New York, California and Miami;
* Responsible for the Brazil's collections approval forms sent to the Headquarter as well as one of the team people sent to the Headquarter to approve the collections;
* Besides the same Creating and Developing routine already mentioned in previous companies regarding product developments