The logo concept embodies the essence of trail construction in a mark that symbolizes a stylized 'M' for momentum, the division of earth and sky, and wandering trail, and a sweet jump.
Business card solution.
The website was built on the Joomla! CMS, and uses clean graphics and a simple grid layout to allow the work to showcase itself. Since Momentum uses Google apps for day-to-day operations, Picasa and YouTube gallery functionality was incorporated to make use of existing social networks and to allow Momentum to keep their site updated.
Website gallery page.
On the road Momentum Trail Concepts needed a home base for their operations, I designed the graphics to let the world know who was on site building those killer trails.
When Momentum puts in a bid for a project, they need the proposal to look as professional as their work. The proposals are templated to fit a variety of formats, and images can be swapped out to fit the nature of the project being bid on.
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Momentum Trail Concepts Identity, Website, and Trailer Graphics
The guys at Momentum Trail Concepts needed an identity and website that shows the world their unique approach to mountain bike trail-building. Their brand can be summarized in a single word: "flow".
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