Erika Ladanyi

Provided expert branding and design services to individuals, small businesses, and corporations by conceptualizing and creating logos and branding assets, B2B/B2C marketing, and digital marketing, in addition to delivering creative direction and high-quality designs for development of publications, annual reports, illustrations, and infographics.

• Creative Director and Brand Manager for Compersion.com a lifestyle website and brand for ethical nonmonogamy.

• Metropolitan Transit Authority/Mostly Mozart Campaign: Developed and produced signage for MTA to promote Mostly Mozart MetroCard campaign.

• Cerebral Palsy Alliance Research Foundation: Developed fact sheets that highlight the organization, areas of research, and specific projects they’re interested in funding, as well as their legacy giving brochure.

• OHEL Children’s Home and Family Services: Expanded new organizational branding, and developed marketing materials and ad campaigns.

• Ronald McDonald House: Designed quarterly magazine “Around the House," and annual reports from 2010 to 2014.

• Additional clients include: American Friends of Magen David Adom, American Society of the University of Haifa, Editorial Doctors, Friends Research Institute, The Brain Behavior Research Foundation (formerly NARSAD), ORT America, and YM&YWHA of Washington Heights & Inwood.

Integral part of leadership for the largest local philanthropy’s creative team, overseeing the creation of approximately 10,000 unique pieces a year — a wide variety of materials from campaign advertising to event marketing, direct mail to building signage, print to online media, presentations to forms. Served as
deputy and advisor to the Director of Creative Strategy, in addition to serving as departmental compliance manager to safeguard application and consideration of laws and regulations regarding photo copyrights, third-party logo usage, organizational sponsorship, and partnership guidelines.

• Led organizational rebranding, rollout, and adherence for centennial year
throughout all departments and across all platforms.

• Responsible for the divisional branding and design of marketing materials for the Major Gifts Division which comprised 70% of UJA’s $250M+ annual fundraising revenue and for UJA Women which raised $35M in 2019.

• Developed divisional branding and marketing collateral for 14 departments
including the Russian Division, Community Initiative for Holocaust Survivors,
Warriors and Veterans Society, and the Center for Youth Philanthropy and
Leadership.