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Marketing Manager
Erin Mitchell
Austin, TX
Available Now
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About
I am a hardworking, fast-learning person that always strives to improve myself and my abilities. Since graduating in December 2014, I have continued my education through networking events, webinars, seminars and online courses (Codecademy). I pride myself on taking note of current marketing trends and making full use of them for the companies that I’ve worked for in the past. I believe that with time spent researching, crafting and improving my skills, I can create the ideal brand image for a company and market that image consistently throughout all available channels. I believe that my background of hard work, experience and abilities has prepared me for this position.
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Education
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Bachelor of Science Business Administration - MarketingThe Ohio State University Fisher College of Business2011 - 2014
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Experience
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Marketing Manager & Graphic DesignerFreelanceAustin, TXAug 2016 - Present (8 years 2 months)• Strategic evaluation and planning of current marketing practices, presented and implemented my recommendations
• Data analytics for marketing campaigns to evaluate ROI and the success of strategies
• Creation and management of overall brand image including logo and collateral creation for print & digital mediums
• Train, delegate tasks, create schedules, and discuss strategic improvements for in-house marketing teams
• Event planning of fundraisers, award ceremonies, and over 30 educational programs
• Management of various event contractors to provide content for future marketing initiatives -
Marketing SpecialistCardinal Health (Contract through Vaco)Aug 2016 - May 2017 (9 months)• Review and critique over 150 artwork files for re-branded labels in the Leader pharmaceutical line according to an updated style guide
• Organize supplier files and information to increase internal efficiency
• Manage supplier and internal team deadlines through effective communication and documentation -
Marketing Services ManagerColumbus, OHFeb 2015 - Jun 2016 (1 year 4 months)• Oversaw creation and return on investment of internal traditional and digital marketing efforts through development of marketing calendar, and management of social media, blog and overall brand
• Redesign of Wordpress website, content updates and SEO increasing traffic by 10%
• Designed marketing materials for print, promotional, and digital mediums for various nonprofit and small business clients
• Coordinated company volunteering, 10 tradeshows, and strategic partnership relations -
Receptionist & Marketing DirectorOral Health CenterColumbus, OHJun 2008 - Dec 2014 (6 years 6 months)• Developed a strategic marketing plan through research of the dental industry and competitors
• Implemented search engine optimization and social media marketing tools to increase market share
• Utilized the Dentrix patient scheduling system and coordinated patients’ cancellations & time constraints into the system
• Communicated with patients and insurance companies about billing and paperwork -
Strategic Development InternCreative SuperfoodsColumbus, OHJan 2013 - Aug 2014 (1 year 7 months)• Development the company from its initial idea stage into an incorporated company
• Analyzed target markets and effective e-commerce strategies for packaged natural food products
• Researched competitors and similar markets to define and maintain the company's competitive edge
• Managed logistics and operations with wholesale health food suppliers, packaging companies, and packaging facilities
• Coordinated logo and website design while developing the overall brand image
• Managed employees and interns through delegation of tasks and timelines -
Student AssistantOffice of Student Life Human ResourcesColumbus, OHOct 2011 - Jun 2013 (1 year 8 months)* Assisted student and regular employees work through the completion of their paperwork * Processed paperwork and record it utilizing PeopleSoft, E-Verify, and Student Life Timekeeping databases * Communicated with supervisors and employees through the use of phone calls, emails and meetings * Organized complete and entered paperwork into employee files, or scanning of student paperwork
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Emitch521, member since 2015
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Following 4
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Followers 2
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