Emily Rea

Brand Management
• Create and maintain brand direction guidelines
• Create and maintain market research, including but not limited to:
• Demographics
• Market Positioning
• Mood Boards
• Competitor Anlysis
• Create and maintain marketing direction guidelines
Commercialization
• Create go-to-market strategy
• Work with marketing and sales to create release plans and programs
• Plan and proof all catalogs including distribution, pre-book, lookbooks, and brand catalogs
• Work with marketing to create photo and video shoot plans
• Create release and purchasing paperwork
Pricing
• Manage target costs with vendors
• Review margins with vendors and sales
• Manage retail pricing based on market value
Compliance
• Facilitate Prop 65 compliance throughout product lines
• Manage import compliance
• Manage trademark and patent compliance
Line Planning
• Create and maintain a comprehensive product landscape
• Create and maintain 10 year product plan
• Manage employee and vendor resources for product lines and development cycle
• Create and distribute product briefs for all upcoming development projects
Supply Chain
• Responsible to reviewing any outgoing orders to vendors
• Review and approve production schedules for new, update, and carryover products
• Track and manage any incoming shipments of product from port of shipment to warehouse delivery
• Manage QC of all incoming product
Timeline Management
• Create and manage project timelines for up to 230 projects a year
• Create vendor timelines
• Create timeline adjustment plans for designers, developers, and vendors as needed
Data Management
• Create and management SKU information for over 16,000 SKUs
• Update and maintain bullet point library for consistent brand terminology
• Create and maintain product detail pages
Training and Efficiency
• Work with department leads to create department strategy and guidelines

• Gathers information for both customers and customer service reps necessary for the timely development of artwork
• Responsible for compiling complete tech pack/traveler for production including art proof sheets, bill of materials, and placement instructions
• Develop order of processes for each traveler in the event that multiple embellishments are required
• Outline specific execution of embellishment for production
• Provide technical specifications regarding materials supplied
• Coordinate and prioritize graphic design development
• Establish and monitor quality control and quality assurance for each tech pack
• Accountable for all designs, proofs, sew outs, and samples
• Adapts technical and supply requirements to specific orders and monitors availability of supplies
• Accountable for customer supplied inventory items
• Orders necessary supplies, patches, labels, and products needed to fill customer orders