Emilie Holden

Responsible for developing and implementing the long-term and short-term marketing & communications vision for STARGEL OFFICE SOLUTIONS and STAR MANAGED SERVICES in addition to future brands, which promote its unique position in the marketplace. Responsibilities include and not limited to planning, development and implementation of all STARGEL OFFICE SOLUTIONS/STAR MANAGED SERVICES marketing strategies and marketing communications, both external and internal. Develop and implement an in-bound and out-bound marketing plan that has a strong ROI.

Works closely with Executive Vice President of Sales and Marketing. Develops marketing and communications strategy to grow business from 60 to 77 locations. Oversees the brand while evolving brand standards. Develops creative for all marketing campaigns using Adobe CS6. Designs all advertising and manages national advertising schedule with publishers such as ALM and USLAW. Develops all digital and print marketing collateral. Manages and updates website using UMBRACO. Designs, creates and orders of the production of marketing related promotional items. Manages online promotional and collateral ordering sites and sustains vendor relationships. Manages social media sites including content creation and execution as well as writes and distributes press releases.

Coordinates the activities of the Marketing Americas team and supports the development of key marketing objectives for the global marketing group. Reports and communicates project timelines directly to the VP of Sales and Marketing. Develops and implements marketing plan while managing $2M budget. Manages communication channels to all internal and external customers. Organizes conferences and trade show planning: graphic design, booth layout, setup, logistics, invoicing, promotional items, advertising, coordination with onsite staff, etc. Trade shows included OTC, Longwall Mining Show, IFPE/CON/AGG, etc. Assists in writing content and producing layouts for printed and non-printed marketing and promotional items. Assists the web designer in maintaining content for the RYCO and RYCO 24•7 websites and manages the production and distribution of RYCO’s internal newsletter. Raises and manages purchase orders and end to end procurement within the Lawson/M3 database while liaising with external suppliers regarding the purchasing of marketing collateral by maintaining and replenishing marketing inventory. Manages domestic events and supports international events as well as executes distributor events and RYCO 24•7 openings. Maintains and updates price lists in accordance with information supplied by the Sales and Marketing team and research marketing initiatives as directed. Updates competitor database by inputting data from field sales; compiling, consolidating, formatting and summarizing information, graphs and presentations; distributing reports. Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor SWOT analysis.

Executed marketing decisions by assessing promotional needs, gathering pertinent data and analyzing the results. Evaluated demographics, competition, prices, campaign effectiveness, distribution channels and marketing outlets to develop marketing and sales strategies for existing and future products or services. Focused on driving and executing strategic planning in support of business development within specific manufacturing industries such as Energy, Chemical, Oil & Gas, Cement, and Steel. Performed market research to analyze new projects, changes in energy markets, and new business opportunities. Administered the implementation and coordination of CRM database, Salesforce, for the Marketing Department during initial software development. Utilized and maintained internal CRM database with marketing prospection data. Reported market and sales trends using CRM dashboards and advanced Excel. Coordinated requirements and activities between client/prospect and the company, ensuring requirements were met. Served as point-of-contact for all prospects, dealing directly with clients on a daily basis. Supervised social media campaigns and scheduled content updates for the US market on Facebook, Twitter, LinkedIn and YouTube via social media dashboard, HootSuite. Managed all marketing material and collateral as well as organized and coordinated trade shows. Directed website content updates including technical documentation, project photos, blogs and upcoming events. Measured Key Performance Indicator (KPI) analytics to display marketing objectives throughout each month consistent with the corporate quality standards, the International Organization for Standardization (ISO 9001:2008). Formulated marketing budget and key objectives for a marketing plan to support the launch of a Marketing Program and enhance the overall business objectives in place for subsidiaries in France, India, Brazil, Peru and the United States.

Managed, updated and executed strategic $400K budget for marketing, branding, and PR activities to maximize leads, sales and customer loyalty. Increased sales by 40% each year. Organized, designed and managed a full range of marketing services including but not limited to: advertising, brochures, logos, press releases, newsletters, direct mailers, websites, promotional displays, multimedia and social media development, collateral materials and sales presentations. Coordinated, managed and executed association memberships, corporate sponsorships, sales seminars, sales and marketing meetings, trade-shows and various other types of corporate events as well as handled multiple administrative duties such as: qualified, entered and updated incoming leads into CRM, as well as assigned them to consultants, scheduled appointments and completed travel arrangements for the entire business development team. Produced and maintained weekly reports requested by senior management and accounts payable by tracking invoices, check requests and approvals to capture expense reporting and analyze expenditures related to projects and campaigns. Lead the development and execution to promote and grow brand awareness and increase website traffic in terms of users, page impressions, content development, key word search strategy and overall functionality and look of the website. Reported directly to the VP of Business Development and CEO.

Designed and produced multiple ads, marketing materials such as sales aids, promotions and community guides, and book covers. Maintained relations with outsourced artists locally and globally. Supervised and trained new hires. Sustained a productive workflow agreeable with a master directory schedule encompassing deadlines for sales closings, printer publication and final distribution for national offices.