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FOOTWEAR DESIGNER
REEF
Carlsbad, CA
Feb 2013 - Jul 2020 (7 years 5 months)
Collaborate with cross-functional design and development teams in driving greater efficiency, engaging teamwork and complying with deadlines.
Forecast and identify new and originative trends in all genders and categories to possess an appealing, focused, and cohesive vision.
Create footwear design and development in all genders and categories through conceptual sketches, material specifications, and component technical highlights.
Organize, contribute, and present design and prototype presentations to the overall design and marketing departments.
Strategize and prioritize projects according to department deadlines, special make-up additions, and seasonal transitions.
Execute and recommend product pricing strategies to minimize cost and maximize margin.
Travel to Asia bi-annually with development team to provide design direction of molds, materials, colors, and pattern corrections while being aware of any source of unexpected inspiration.
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FOOTWEAR DESIGNER
CREATIVE RECREATION
Los Angeles, CA
Apr 2006 - Feb 2013 (6 years 10 months)
Create footwear collections in all genders with conceptualize sketching, detailed tech-packs and copious amount of distinctive colorways.
Design and collaborate special make-ups with high-end/boutique retail stores, private companies, and various celebrities for special events.
Analyze trend resources and due diligence on market research to produce relevant seasonal themes and focused product vision direction.
Gain insight with the development process in collaborating with overseas manufacturing and material vendors to create finished product samples.
Attend trade shows to assist with sales in storytelling the footwear collection and network with various clients to collaborate on future projects.
Participated and contributed to an inspiring new category of the Lifestyle Footwear movement.