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Online Marketing Executive
S E Marshall
Apr 2013 - Present (11 years 7 months)
• Managing content via the CMS (Affinity)- Timing new product to be online for seasonal catalogue release. Co ordinating with commercial and paper Marketing teams.
• SEO/ Analytics reporting- Google Analytics and working with SEO agancies (Croud) to generate PPC campaigns as well as improving good natural search results.
• Creation of banners for both Unwins and Marshalls, using Adobe Photoshop and Fireworks, manage homepage and banners across site.
• Creation on E Mail Campaigns, using Adobe Photoshop, Fireworks and InDesign experience in generating E mails on a thrice weekly basis sent via E Mail Centre, with accompanying Analytic reports.
• Generation of sale campaigns working to seasonal catalogue release, In accordance with seasonal requirements, I have designed online campaigns, provided artwork and content for release on deadlines.
• Social media development, Facebook competitions using Rafflecopter, and setting up Youtube channels featuring ‘How To’ guides as well as setting up Pinterest with a view to expand.
• Generation of infographics, ‘How To’ guides to be set up on site as ‘snippets’ to improve SEO.
• Constant customer journey analysis. Overseeing customer feedback on site and creating a report with statistical findings.
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E Commerce Web Assistant
Jarrold Norwich
Jul 2012 - Apr 2013 (9 months)
• Working as part of a team maintaining the Company’s website via the CMS website management system; Divendo
• Communicating with buyers , stakeholders and suppliers via phone, face to face and email for research of existing and new products
• Working to a seasonal diary to ensure products, ranges and promotions are prepared and ready for online marketing
• Photography and editing of imagery using PhotoShop prior to uploading
• Uploading images of new and existing products for use on the company’s website
• Demonstrating creative writing skills for product descriptions on the company’s website as well as blog writing, size guides and snippets
• Face to face customer service skills are required when working on the shop floor including order enquiries and general product queries
• Use of all Microsoft Office Suite software; Word, Excel and PowerPoint
• Picking and packing of orders and processing stock information with the stock software system; Futura
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Au Pair
Private Au Pair -Austria
Jan 2012 - Jul 2012 (6 months)
• Working for a family as an Au Pair; helping with general household duties and also with teaching their two young children English and other school work.
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Retail Assistant (Christmas Temporary)
Jarrold Norwich
Oct 2011 - Jan 2012 (3 months)
• Serving customers face to face with orders as well as answering questions or queries
• Working in a busy retail environment as part of a team
• Collate and wrap customer bespoke orders of Christmas gifts ensuring effective organisational and prioritising skills to meet customer needs and satisfaction
• Ensure the shop floor was kept well stocked at all times especially during busy periods to avoid customer disappointment and encourage repeat business
• Working shifts at busy times sometimes and at short notice demonstrating flexibility
• Adaptability was essential in this role as I was often required to work in different departments depending on requirements demonstrating initiative and adaptability
• Time management and organisational skills were also essential in this role to ensure all tasks and responsibilities were completed to meet customer deadlines
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Lifeguard
Agios Nicolaos Swimming Pool, Cyprus
Jul 2011 - Oct 2011 (3 months)
• Working in a busy public swimming pool ensuring safety was maintained at all times
• Working various shift patterns demonstrating flexibility and adaptability
• Ensure pool area was kept hazard free at all times in line with health and safety rules