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Creative Designer
Elissa Rodriguez
Houston, TX
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About
Highly creative and multi-talented Graphic Designer, Marketing Specialist. Extensive experience with corporate identity, print material, advertising, public relations and multimedia. Accustomed to performing in deadline-driven environments. Focused on achieving and improving business performance. Committed to exceeding client expectations.
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Education
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Finance Bachelor of Business AdministrationUniversity of Houston2005 - 2008
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Experience
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Branding and Product Development SpecialistSpectraCell Laboratories Inc.Houston, TXMay 2013 - Present (11 years 7 months)Provide creative direction in developing and implementing strategic branding initiatives to fuel product growth and establish brand awareness. * Support new product development and launch processes through targeted campaigns * Develop brand guidelines and integrate campaigns with brand consistency * Manage graphic projects from creative brief through completion * Conduct ongoing analysis of emerging markets and competition * Develop metrics and utilize CRM analytics to gauge success of marketing efforts
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Project ManagerUniversity of Houston Small Business Development CenterHouston, TXJun 2009 - May 2013 (3 years 11 months)* Participated as Subject Matter Expert on CRM system * Heavily assisted marketing, social media, public relations and website development teams * Developed branding and marketing collateral for small to mid-sized businesses * Reduced inefficiencies by streamlining internal reporting processes
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Skills
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On Coroflot@ElissaR, member since 2014
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