Edwin Abreu

• Developed new products and managed for Alex Bath, Alex Art Club, and Poof lines from concept to finished products while working closely with sourcing team in China.
• Worked with all designers and engineered all plastic goods by making toolable CAD files in SolidWorks, reviewed all prototypes and first-shot samples for potential manufacturing issue.
• Rendered realistic product views using SolidWorks for package fronts and marketing needs.

• Responsibilities include: Product development and management, product design, make toolable ready CAD files using SolidWorks, brainstorm ideas, concepts, sketching, 3D rendering, graphic design, problem solving, 3D printing using Markerbot
Z18, make line review presentations for concept and product. Work with factory on getting the cost and cost reduction solutions.
• Work in a team or solo in getting all items from concept to production.
• Lead Designer for Alex Bath, Future Coder, Art, and Art Machine Line, Ideal Snow Line, Slinky, Toy Story Slinky Dog, Poof Chalk, and Outdoor line.

Responsibilities include: Lead designer for Cake Pops by Bakerella line worked closely with licenser and factory. Design for the Power Gear Brand, Light Novelty, and plush items. Manage multiple projects from drafting products to approving final production samples while working closely with SRM Hong Kong Office and factories. Projects include: Toys “R” Us True Hero Bazooka, Toys “R” Us Times Square Taxi and Police Floater Fundango, and Galactic Weapon Set, a Disney store U.K Power Ranger exclusive. Prepare product line of several items with drafting and render presentation boards for future major license goods, team brainstorming, concepts sketches, board renderings and presentations.

Responsibilities included: Concept sketches/drawing and brainstormed on new ideas for a female amours chest plate. Worked on line extension for Batman Begins: grappling hook, sticky bomb, and batarangs. Presented concept sketches/drawing, illustration, color rendering, drew toy specification for manufacturer, and engineering drawing/drafting for the Batman Begins. Designed secondary logo for Pretty Princess line.