Elizabeth Alcala

Head designer that oversees all aspects of production.
Lead creative sessions for project kick-offs
Manage multiple projects from concept through completion
Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
Establish creative direction for the entire line of online services and programs
Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
Work with the account team, strategy team, and copywriters to develop concepts and present them to management
Work with internal teams to generate ideas for pitching and proposals
Manage team members
Provide quality control over concepts and projects

- Style host of a show to ensure host always looks great on camera
- Backstage director and dresser for models
- Style main character to ensure actress always looks great and
represents the role she is portraying
- Prepare outfits for professional actresses, models, and social media Influencers. Achieve the
desired looks for my clients, by aiding them in the selection of personal
style items, such as clothes and shoes. I identify my client's
tastes, activities, body type, and desired image to tailor a look to
their needs.

- producing clear and detailed technical sketches
- communicating technical and creative ideas to designers
- sourcing fabrics and trimmings
- creating mood, shape and trend boards
- making sure samples are made on time
- gaining ‘trim approval’ with customers
- participating in meetings with customers and fabric agents.