Duane Lye
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About
Trained in Industrial and Graphic Design while having a background in both Mechanical Engineering and Business, has allowed Duane to approach problems from a multi-faceted perspective. At heart, he is essentially an innovator, problem solver, entrepreneur and designer.
An award winning designer who has an insatiable thirst for challenges, he has won the coveted Red-Dot Design Award in 2013, IKEA's Singapore Young Designer's Award in 2015 and represented SIMTech A*STAR to win the internationally acclaimed A' Design Award in 2019. Using his experience of more than 6 years in industrial & graphic design, he transforms ideas to reality while pushing concepts to new frontiers by generating innovative and aesthetically pleasing award winning solutions which fundamentally centres around user experience and functionality.
In SIMTech he bridges the gap between A*STAR’s patented cutting-edge technology and clients though the marketing and packaging of technologies into easily adoptable and convincing products. A resourceful team player who enjoys being at the leading edge of new ideas, innovation and technology. -
Education
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Bachelor's Degree Industrial and Product DesignNanyang Technological University2011 - 20152nd Upper Class Honours
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Diploma in Mechanical Engineering / Certificate in Business Mechanical Engineering / BusinessSingapore Polytechnic2005 - 2008
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Experience
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Industrial DesignerSingapore, SingaporeMay 2018 - Present (6 years 6 months)
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Business OwnerSingapore, SingaporeSep 2016 - Present (8 years 2 months)
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Lead DesignerSingapore, SingaporeJun 2016 - Jun 2017 (1 year)Provide design direction to top management / marketing team and oversee projects on all aspects of design (Website / Corporate and Marketing Collaterals / Packaging Design)
Propose and Design packaging for product range - Primary / Secondary
Generate design concept proposals via quick illustrations to get ideas across effectively to top management
Develop and provide constructive improvements to existing design manual
Photo-editing of professional model shoots for editorial publishing
Design UI graphics and ensure aesthetics consistency for all marketing platforms while taking into consideration for UX
Design graphics for collaterals for print and social media
Product photography for advertising stills
Liaise with local and international vendors effectively to ensure alignment of project timelines and understand any constraints which may arise that may hinder workflow -
Industrial DesignerSingapore, SingaporeJul 2015 - Jun 2016 (11 months)
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Graphic DesignerSingapore, SingaporeAug 2015 - Mar 2016 (7 months)
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Industrial DesignerERI@N (Energy Research Institute @ NTU)Aug 2014 - Aug 2015 (1 year)
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Industrial Design ConsultantNucleus DynamicsAug 2013 - Jul 2015 (1 year 11 months)
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UX / Graphic DesignerUXSYNCSingapore, SingaporeDec 2014 - Jun 2015 (6 months)
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Freelance Industrial DesignerEssential Works Pte LtdJul 2014 - Sep 2014 (2 months)
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Intern (Graphic Designer)Lucasfilm AnimationMay 2014 - Jul 2014 (2 months)
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Freelance Graphic DesignerRepublic Of Singapore Airforce (RSAF)Mar 2014 - Jul 2014 (4 months)
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Freelance Industrial DesigneriSol Pte LtdJan 2014 - Mar 2014 (2 months)
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Freelance Graphic DesignerSysteMED Private LimitedAug 2013 - Sep 2013 (1 month)
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Intern (Industrial Designer)Singapore Institute of Manufacturing TechnologyApr 2007 - May 2007 (1 month)
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Apprentice (Graphic Designer)JTC CorporationMay 2006 - May 2006
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Awards
Red Dot Concept Design Award 2013
IKEA Young Designer Award 2015 (Grand Winner)
Silver A’ Design Award in Unexpected Design 2018/2019 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Duanelye, member since 2015
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Following 8
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