MyLittleBow (MLB) had approached me to help them re-brand their company and as a result re-design their logo.
The company wanted to move away from their former persona - chic, cute, feminine
to one that is SOPHISTICATED, ELEGANT, FEMININE.
They also wanted the logo to bear the initials MLB and opted for the graphical approach at the same time.
The challenge was to create a logo that resonates with the company's design direction using the letters MLB and still making the logo relatable to its existing patrons.
The Solution:
Using the letters MLB to form the iconic bow design. By accentuating the curvatures on the letter "B" to give the impression of a lady's silhouette it maintained the feminine traits. Paying attention to the thickness and finishing of the strokes of each letter it achieved the symbolism of classiness/elegance coupled with further emphasis on the feminine aspect of the brand.
