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UI/UX Promotional Designer
Langhorne, PA
Sep 2015 - Present (9 years 3 months)
• Designed 200+ promotional emails per year helping grow sales to over $100k/day.
• Provided desktop and mobile web hero images corresponding to email promotions.
• Created custom email templates catered to the brand with proven results.
• Implemented A-B testing for constant improvements.
• Designed engaging and on-brand landing pages and web banner ads for customer acquisition.
• Mocked up prototypes of new features in Figma, XD and Photoshop.
• Provided graphics and copy updates to company websites as needed.
• Produced print media including newsletters, post cards, business cards and posters.
• Created and published digital signage for internal television system (Rise Vision).
• Collaborated with Marketing team to brainstorm promotional ideas for all brands.
• Met with UI/UX team to collaborate on design, provide feedback and discuss trends.
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Graphic Designer
Dex Media
Dec 1996 - Mar 2015 (18 years 3 months)
• Took client requirements and goals to create eye-catching, result driven advertising through multiple channels including directory advertising, direct mail, and web products.
• Managed workflow of 50+ local consultants in an intense, deadline-driven environment.
• Excelled in fast paced atmosphere with emphasis on creativity, production and accuracy.
• Consistently surpassed productivity standards, metrics and goals based on production numbers, sales feedback, reviews and awards.
• Designed and published clients’ mobile websites as Mobile Web Design Lead
• Selected as a Travel Artist to improve client satisfaction by designing advertising at their location.
• Created marketing collateral, in-house training documents, brochures, posters and flyers.
• Conceived logo designs and illustrations for clients.
• Composed ad copy to generate better response based on proven industry techniques.
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Graphic Designer
Freelance
1995 - 2014 (19 years)
Major Accounts
ENLIGHTEN ME PUBLICATIONS 2011-2012
• Illustrated and published a children’s book “Chairtastic Me” about special needs children.
THE PLATINUM DIRECTORY 2005-2007
• Upscale coupon book, mailed to 100K+ income households
• Designed start to finish, all advertising, page layout, book layout
• Supply finished book digitally to printer
YOUR 1ST IMPRESSION 2003 - 2005
• Coupon book, distributed by area realtors to new residents
• Designed start to finish, all advertising, page layout, book layout
• Supply finished book digitally to printer
GRAPHIC ARTWEAR 1995 - 2000
• Imprinted Sportswear Company
• Exclusive designer for this screenprinting company
• Supply with camera ready print-outs or films as needed
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In-House Designer
Newtown Printing Corp
Mar 1988 - Dec 1996 (8 years 9 months)
• Solely responsible for all graphic design, illustration, paste-up, scanning
and camera work for both the offset and silkscreen divisions.
• Wide array of design work from business cards to catalogs and T-shirts up to 10 colors
• Prepared files for linotronic output to film
• Customer service including counter sales and phones
• Job order entry, press room scheduling, paper and supply ordering
• Deal with outside vendors for items not produced in-house