-
Design Director
Kickdrum
Bengaluru, India
Jun 2021 - Present (3 years 6 months)
-
Associate Creative Director
Jun 2019 - Jun 2020 (1 year)
-
Founding Director
Bengaluru, India
Feb 2015 - Mar 2019 (4 years 1 month)
Falling Water was a UX Design Consultancy focused on building experiences that delight the user. We specialised in designing innovative solutions for multiple devices and domains, for startups and established companies
- Founding member of Falling Water
- Chief Designer, responsible for translating ideas into rich experiences
- Creating useable and successful application for the web, mobile, and desktop
-
Senior HCI Consultant
Devfactory
Bengaluru, India
Jan 2013 - Dec 2014 (1 year 11 months)
At Dev factory I led a team of designers. We handled HCI requirements of Trilogy and its sister companies which are focused on widely different industries as Insurance, Automotive, Project Management suite and 3D Modeling. My work involved creating user experience design for web applications, mobile and ipad applications and corporate websites. I was responsible for providing creative and design direction on projects and overseeing the work of other designers.
-
Senior HCI Consultant
Josh Labs, Annectos, FIBA Adis
Bengaluru, India
Aug 2010 - Dec 2012 (2 years 4 months)
I was working as User Experience consultant with Josh Labs, Annectos, Fiba Asia, Shop@Delhi etc.
• For annectos I was their ‘go to’ user experience designer. I designed the user experience for their main B2B application, microsites, emailers etc. I helped set up a design team to take forward the designs I have created
• At Josh Labs (a start up) I designed the user experience for their internal portals & websites and also worked on applications for their clients.
• For Federation of Asian Basketball (FIBA) I designed the user experience for their News & Events portal
-
Senior HCI Associate
Bengaluru, India
Feb 2005 - Jul 2010 (5 years 5 months)
At Versata/Trilogy I was mainly involved with creating user experience for various projects of Ford,Lincoln, Mercury etc.
• Ownership of the User Experience of FordDirect Website
• Responsible for User Experience of Dealer website and the Admin Application used by about 5000 Ford dealers.
• Defining project tasks, deliverables, timelines and milestones.
• Interacting with Clients through UI designs and brainstorming with them about ideas/problem.
• Working with the development team to ensure the UI guidelines have been met.
• Work with program managers, metrics and development team to create prototypes for A/B testing and research.
• Assisting in developing Usability test scripts and prototypes.
• Work with 3rd party resources in case of outsourced projects.
-
Art Director
Ogilvy Interactive
Bengaluru, India
Oct 2002 - Jan 2005 (2 years 3 months)
Role: Concept, Design, Art Direction, Providing timelines and deliverables to Client servicing team, coordinating with the development team.
Projects: Providing Strategy and Branding for Website and other promotional material, Developing Prototypes, Creating UI designs for website and other online promotional material such as direct mailers, newsletters, banners & interstitials, wallpapers, CD roms etc.
Clients: IBM, Hutch, INGVysya, Hindustan Lever, and Deepam Silks
-
Web Designer
Planetasia
Bengaluru, India
Feb 2000 - Sep 2002 (2 years 7 months)
Role: Concept, Design (Print & Web), Setting UI Guidelines, Coordinating with the development team
Projects: Websites ranging from Brand Sites to B2B websites,e-cards, e-mailers, wall papers, Wall posters, mouse pads, brochures. Creating prototypes with the business development team for new clients.
-
Graphic Designer
ivista
Bengaluru, India
May 1999 - Jan 2000 (8 months)
Role: Concept, Design (print & web) Art Direction, Production
Projects: Website, applications, e-mailers, Interactive cds, power point presentations, corporate brochures, corporate identity
-
Intern
Vaspar
Bengaluru, India
Aug 1998 - Jan 1999 (5 months)
-
Intern
Lintas India
Bengaluru, India
Apr 1997 - Jun 1997 (2 months)
-
Intern
Enterprise Nexus Equity
Bengaluru, India
Apr 1996 - Jun 1996 (2 months)