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Visual Design Director
SMAG Media
Sep 2015 - Present (9 years)
• Digital Strategy: Provide clients with digital insights for mobile apps, social media and website development generating an average of 8% sales increase. Define the user experience to improve consumer relationship management through art direction, prototyping, photo manipulation, search engine optimization and marketing.
• Customer Engagement and Retention: Lead all aspects of user interface design strategy rebuild and presence, including brand assessment, planning, experience development, implementation and results tracking to oversee brand consistency and quality across marketing channels.
• Research & Development: Present analysis of online statistical data to pinpoint latest trends and develop ways to increase user engagement information architecture, usability practices and technology to enhance business objectives and co-create a new strategic vision with client team.
• Client Relationship: Build relationships with NGOs, nonprofits, for-profits and governmental departments to gather robust industry knowledge and user requirements, perform cost analysis, implement best practices and develop new digital user-experience workflow.
• Project Compliance and Management: Direct, edit, and manage all aspects of the project across multi-department (marketing, sales, technology) ideation sessions globally remaining
on-time and on-budget.
• Mobile Voter Verification Platform: Created website and mobile platforms for three countries utilizing big data insights. Reached 4.5M+ potential voters, surpassing benchmarks by 127%.
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Web/Digital Manager
SPANX
Mar 2012 - Aug 2015 (3 years 5 months)
• Led the digital retail experience strategy for the marketing department driving $1.7M in average monthly revenue. Coordinated cross-functional projects, hired and mentored a team of four developers and designers with strong retention and engagement.
• Managed the launch of two responsive e-commerce mobile and web platforms resulting in 20% organic search revenue increase and 25% mobile conversion lift. Executed all stages on target, on time and on budget.
• Created compelling retail, email and social media marketing campaigns for 39 new product launches with strong ROIs. Led the communication of our digital strategy and e-commerce results with senior management and retail departments.
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Web Designer/Developer
TAILFIN
Dec 2011 - Mar 2012 (3 months)
• Consulted on account based marketing strategy to identified gaps in existing platforms and develop web based solutions.
• Built responsive designs to project trends for advertising agencies that included timing, utilization and prioritization. Utilized typography and data driven graphics for innovative presentations and storytelling.
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Senior Graphic Designer/Developer
DBSTYLZ
Nov 2007 - Jul 2011 (3 years 8 months)
• Managed the design of corporate identities/ branding, information graphics, point of purchase displays and collateral. Hosted creative briefs that captured the business challenge to manage customer expectations.
• Disseminated and supported interactive visual design best practices through mock-ups and presentations. Designed database, interfaces, website frameworks and mocks using Adobe Creative Suite, MySQL and other coding languages.
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Project Manager/Graphic Designer
BBDG
Feb 2005 - Oct 2007 (2 years 8 months)
• Partnered with design staff to pitch creative concepts, mock ups and discuss ideas to clients.
• Worked in-office and on-site with clients from conception to output creating logo identities, customer packets and promotional art.