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Owner/Designer
For7Design
United States
2010 - Present (14 years)
- Followed the licensing progam and created designs for National soccer teams such as Brasil, USA, Netherland, France.
- Followed the licensing progam and created designs for European soccer teams such as Manchester United, FCBarcelona, Juventus, Bayern Munich and many others.
- Specialized in apparel, accessory design and T-shirt graphics.
- Helped create new brands and e stablish a design language cohesive with the initial brand direction and choosen market.
- Worked extensively on T-shirts layouts for sport, lifestyle and latino brands.
- Created p.o.p. and brands identity and logos for several new brands.
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Senior Designer
Tattoo Universal
Los Angeles, CA
2009 - 2010 (1 year)
- Lead the designs for the backpacks, computer bags and stationary categories for the Ed Hardy brand.
- Followed and directed the creation of the Tech. pack for the categories i was in charge of.
- Collaborated with external design agency to implement and develop a new product called the Scootybag.
- Worked in coordination with lead designers in other categories to ensure continuity in the design language across multiple collections.
- Created presentations for top brands (including Hello Kitty and True Religion) to enhance our licensing program.
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Indipendente contractor
Slazenger
Italy
2006 - 2009 (3 years)
- Lead the design for the running, lifestyle, basketball and fitness categories for the Chinese market.
- Created color story, material selection and applications.
- Created the design direction and design language under the supervision of the creative director and the owner of the company.
- Lead the design team and developers to implement the design criteria in a cohesive way to the statute and history of the brand.
- Followed the development of the samples with frequent trips to the Chinese factories every 60 to 90 days.
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Independent contractor
Speedwell
Italy
2006 - 2009 (3 years)
- Lead the design for the shoe collection for the Chinese market.
- Created color story, material selection and applications.
- Created the design direction and design language under the supervision of the creative director and the owner of the company.
- Lead the design team and developers to implement the design criteria in a cohesive way to the statute and history of the brand.
- Followed the development of the samples with frequent trips to the Chinese factories every 60 to 90 days.
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Lead designer
Duffs
Oceanside, CA
2000 - 2006 (6 years)
- Lead the design for the shoe collection and worked together with the VP of maketing and Team director.
- Created color story, material selection, and applications. - Personally designed over 50% of the collections for every category.
- Attended the most important trade shows in the US and Europe ( Like ASR, Linea Pelle, Bread and Butter, Magic .etc.).
- Kept contact and worked along our main European distributor with yearly trips to their office.
- Lead the trend forecasting team and used forcasting agencies to establish the direction of the brand every year.
- Created off brand for zappos.com called Gambol, also collaborated with different brands such as Spider and Kamik.
- Followed the development of the samples with frequent trips to the Chinese factories every 90 days.