Danielle Malmgren
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About
With over a decade of experience in the fashion industry, Danielle Malmgren is a seasoned designer and artist with a strong passion for details, color, and pattern. She has designed across a broad range of categories including, RTW Collections, Intimates, Swim Wear and Sports Wear for the women, junior and tween markets. Her main clients have included Target, Nordstrom, Macys, The Bonton, Jessie Liu and more.
Today, Danielle has worked with a variety of companies as a freelance consultant. Her strength is centered around creating eye catching detail oriented designs and prints that are not only unique, but maintain overall mass market appeal. She is based Brooklyn New York, but for the rest of 2020 will be living in Los Angeles to be with family -
Education
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David Cardona and Vera V\/angKnitting School of Seattle2008
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BFA Fine Arts/ Fashion DesignOtis College of Art and Design2005
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Experience
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Apparel and Print Designer/ IllustratorFreelance ConsultantSan Diego, CAMay 2018 - Present (6 years 6 months)Client List Tory Burch Jessie Liu Elle Mar Swim & lren Juran Design
-Actively research domestic and international market trends curate seasonal color palettes and develop in depth mood boards and trend books showcasing key looks
-Leader in the entire development process. Work to source fabrics with vendor connections creating technical drawings and building detailed spec packages.
-Create original fashion illustrations and unique prints/graphics by using both digital and hand drawn techniques
-Manage production process by leading fits working with domestic pattern makers tracking samples/submits and adhering to tight calendar deadlines. -
Senior Fashion/Print DesignerBon Ton Private LabelNew York, NYOct 2011 - May 2018 (6 years 7 months)Woman's Swim, Intimates and Ready to Wear
Brands- Relativity, Ruff Hewn and IE
-Managed design teams for ready-to-wear, intimates, lounge and swim categories, a collective business of over 40 million dollars .
-Head of design for all brands, directed color, print, fabric and trend for each season. Created seasonal trend reports to be used company wide. Responsible for ensuring all product maintains brand identity and collection pieces align with sales.
-Actively communicated and partnered with a global production team to meet daily deadlines and achieve ease in managing long term projects.
-Credited with selling growth and entire re-branding of the lounge division.
-Responsible for creating unique, trend right prints and repeats -
Fashion/Print DesignerTarget-In Private IncNew York, NYOct 2010 - Oct 2011 (1 year)ln Private lnc. New York-Woman's Swim
-Spearheaded trend research with unique color & pattern expertise
-Worked directly with CEO to design and develop cutting edge silhouettes and trend right pattern, fabrication and embellishments for Target’s Xhilaration and Merona brands
-Worked with a technical team to achieve the exact look and fit intended during production -
Designer Womans Lounge and Sleep Apparel (Jenni Label)Macys Private Label New/York NYOct 2008 - Oct 2010 (2 years)Woman’s Lounge and Sleep Apparel
Brand-Jenni Label
-Created innovative silhouettes and prints in unexpected color stories.
-Focused on knit and woven development, design and production
-Looked at the retail needs with merchandising team to update best sellers
-Led spec pack development, fabric sourcing and overseas communication
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Awards
•2005 David Cardona Women’s Wear Silver Thimble Award
•2005 Vera Wang garments displayed in Savannah of Santa Monica
•2004 Garments displayed at MAGIC Apparel Show
•2004 Ocean Pacific Women’s Wear Silver Thimble Award
•2001-2002 Received Ben Maltz Scholarship -
Affiliations
In 2017 Danielle was honored to be interviewed on the Coroflot.com blog Above the Fold.
Her work has been featured in the LA weekly and graced the Saks 5th avenue windows. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Daniellemalmgren, member since 2008
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Following 1
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Followers 102
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