Magazine cover
Inside spread
Inside spread
Back cover
Store signage
Clothing tag
gLike
Boohoo Rebrand
Boohoo is a global brand that believes in affordable and sustainable fashion for all. The objective of this project was to reposition a brand to reach a more sophisticated audience. I chose to give this brand a young, hip vibe by using a funky font and a bright, yet muted color palette to convey a funky 1970's revival.
