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Designer
San Francisco, CA
Jun 2010 - Jun 2018 (8 years)
- Build and Integrate in-house development team for apparel and soft goods
- Create and implement in-house soft goods sampling department
- Creation of three core product themes ‘Titan, Metis, Orion’ in collaboration with marketing and design.
- Integration of TAD rebranded assets into new visual language.
- Lead soft goods designer, creating an expansive, award winning system of packs and accessories
across three brand themes.
- Creation of rebranded visual language for a brand evolution
- PLM tool integration of design and development team.
- Develop Core brand aesthetic for Triple Aught Design rebrand
- One of four original founding members of Triple Aught Design LLC
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Designer
San Francisco, CA
May 2006 - Jun 2010 (4 years 1 month)
- Design and development of Men’s apparel line.
- Creation of “FAST” product family of equipment and accessories from concept through production.
- Design and develop hardgoods programs with domestic machine shops
- Established and maintained relationships with domestic and international factories for apparel and soft goods
- Designed expansive library of graphic illustrations for shirts, patches and stickers
- Designed and developed visual language for labels, hang tags, and printed collateral.
- Website product photography - Studio shots & post production design for website