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Branding Expert & Freelance Designer
Phoenix, AZ
Apr 2015 - Present (9 years 7 months)
• Bring creative vision to life by designing and developing hundreds of logos, websites and marketing collateral pieces for startups, small and medium-sized businesses
• Facilitate branding workshops with C-level leaders and their teams to develop verbal brand messaging and visual applications; creation of core brand values, brand personality, brand message, positioning, value proposition statement, ideal customer persona(s), color analysis, stakeholder surveys, graphic audit, company naming, tagline creation and brand guideline development
• Deep experience in building brands across multiple industries
• Responsible for design concept, execution and production of print and digital applications for a wide variety of clients