White Lotus Group is a vertically integrated real estate development firm in the midwest. They optimize turn-key projects from concept to delivery through a creative management process. They were under a lot of pressure to perform well in the marketplace and had many products and services to promote which created confusion amongst their target audience. Their brand image was out-of-date with leadership’s ambitions.
Utilizing Damon’s Brand Accelerator Program, interviews with stakeholders and industry research, Damon Andersen rebranded the company, including new messaging and positioning. To support the new brand, a logo, website, graphic standard guidelines, iconography and environmental graphics were created to reflect the company’s commitment to its employees and overall results.
