Dena M. Wood

Pyramyd Air is an Internet/catalog retailer and distributor providing recreational airgun and airsoft products and outdoor accessories to customers all over the world.

I have been responsible for a broad variety of outbound related marketing activities and operate within a highly deadline driven environment.

• Create web-optimized, mobile aware graphics for online use that include: email campaigns, social media, website graphics and 3rd party ads
• Create images and designs for print and advertising communications such as catalogs, sell sheets, & event banners
• Control all aspects of the email marketing process from start to finish
• Build, launch and maintain website enhancements and landing pages
• Packaging design from concept development, design and production
• Catalog design from concept development, design and production


Primary programs: Adobe CC (Photoshop, Illustrator, InDesign, Dreamweaver, & Acrobat), Filezilla, Excel & PowerPoint
Other: Listrak, Constant Contact, Word,& Slack

MWE Sales is a nationwide leader and resource for compact equipment parts and accessories. As Senior Graphic Designer for MWE and all divisions of the company, I worked directly with the owner and Director of Marketing to drive initiatives, solve challenges and achieve business goals. I also collaborated with the Marketing and Sales team to develop B2B and B2C online marketing strategies to drive engagement, demand, and revenue.

PROGRAMS: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, Distiller, Fireworks, & Flash), Microsoft Office, Excel, & PowerPoint
PROJECT WORKFLOW: TeamWork
ERP: Netsuite

• Coordinate and manage graphic design projects from concept through completion for MWE
Sales, Tracks & Tires, MWE Dealers, Play In The Dirt, and ClimateRight.
• Collaborate with Marketing and Sales Executives to design and create marketing collateral materials including: brochures, sales aids, data sheets, business cards, posters, handouts, presentations, tradeshow material, consumer packaging, and ebay store templates.

Supervise all graphic design and layout production processes, including help clients maximize advertising revenue provided by manufacturers. Establish and maintain design standards for all material produced and published to the web.

Produce, design and layout of graphic materials using various methods.

Conceptualize and produce finished (print ready) artwork.

Acts as primary contact to contractors/consultants for web, print, and advertising.

Independent contract employment includes, but not limited to: Carter Lumber, Animal Charity of Youngstown, First Baptist Church, Trenipoti Specialty Foods.

Consistently worked with the Creative Director to develop a variety of marketing strategies for clients in the lumber, building, and remodelling industry. These included: corporate identity, sales collateral, direct marketing, advertisements, and web design.

Intern position where I worked closely with the director of events to create and pre-press all advertising aspects of a 2008 event including: t-shirt, posters, table tents, signage, and name tags.

Intern position with the advertising department. Layout of newsletters, advertising and catalogues, color correcting images and posting them on their website.

Combining the love of each of our hobbies, my husband and I created a mobile digital photography business that traveled to various automotive events throughout Ohio for 6 years. We became the "official" photographers to Quaker City Raceway and Magnolia Dragstrip. We also provided our services to several charity car shows.