Dennis Harrington
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About
Accomplished content strategist, writer, and storyteller skilled at crafting engaging, results-focused short- and long-form copy across all messaging platforms.
Award-winning record of concepting, researching and writing successful programs for a who's who of category leaders in manufacturing, architecture, real estate, financial services, law, banking, construction, insurance, health care, philanthropy, information technology, retail, business services and other industries.
* Diverse range of project experience including landing pages, interviews, case histories, blog posts, white papers, industry perspectives, promotional brochures, email blasts, and other content applications requiring adherence to brand voice and engaging narrative.
* Demonstrated ability to quickly pivot writing voice and style to fit the communication need, from academic and authoritative to warm and empathetic.
* Sophisticated understanding of native content, internal communications, brand-building, buyer's journey, and direct marketing strategy and tactics.
* Winner of two Direct Marketing Association ECHO Awards, among other professional distinctions. -
Education
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Bachelor of Arts Communications and HistoryWartburg College
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Experience
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Lead Content Strategist and CopywriterBuyer's Journey Content ServicesEllicott City, MD* Spearheads content development and writing on a project basis for leading names in pharma, healthcare, information technology, financial services, consumer electronics, and construction. * Creates SEO-compliant content for landing pages, emails, web pages, and other short-form applications, as well as blogs, playbooks, paid content, fact sheets, use cases, and interviews. * Translates complex business and technology concepts into simple, engaging stories.
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Senior CopywriterZondaWashington, United States* Led content development on project work for Samsung, Google Nest, Autodesk, JPMorgan Chase, Freddie Mac, CBRE, Cox Communications, Wells Fargo, among many others. * Achieved 60% more page views on average than externally sourced content. * Served as the media company's go-to content producer across assorted delivery channels.
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Senior CopywriterCoStar GroupWashington, United States* Collaborated closely with senior leadership of a $34 billion global company to build brand consistency across the web, advertising, direct mail, video, collateral, use cases, interviews, as well as internal communication. * Established a brand vocabulary and tone that continues as the company standard. * Winner of numerous awards, including CoStar's Marketing Leader of the Year Award.
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Awards
Two DMA ECHO Awards (gold and silver), CoStar Group Marketer of the Year Award, as well as many other industry honors and distinctions
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@DHarrington, member since 2020