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Advertorial - Project Profile: Architectural Wonder
The Heydar Aliyev Cultural Center in Baku, Azerbaijan is often cited among the modern wonders of architectural design. This two-page advertorial was commissioned by a trade association to feature a construction element used in the Center's assembly.
As part of my research, I spoke with the Zara Hadid Architects project lead from her home in London. Her insights added the first-person color so critical for effective storytelling.
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Freelance, Full-time
Dennis Harrington
Senior Content Strategist and Writer -- Digital, Marketing, Advertising, Communications
Ellicott City, MD