Corina Kim

• Oversaw branding, packaging and merchandising design for Sanrio original and licensed products.
• Created packaging style guides.
• Collaborated with co-brand partners such as Puma, Converse, Sugarfina, OPI, Mattel and McDonald’s Happy Meal on branding and marketing campaign.
• Maintained guidelines and compliance on usage of Sanrio IP (Hello Kitty, Gudetama, Aggretsuko etc.)
• Oversaw space license, special events, trade/convention booth and collateral design. Examples of such include Sanrio x Tanaka Farms, Sanrio x Energy Karaoke, Gudetama Curry House takeover, Hello Kitty 45th Anniversary pop-up event, San Diego Comic Con and Licensing Expo.
• Branding design for Hello Kitty and Friends Youtube Channel and “Supercute Adventure” animated series.

• Conducted licensing approval on hardline product and packaging.
• Created packaging style guides.
• Designed packaging, merchandising display and in-store signage,

• Designed stationery and novelty products with Sanrio IP for chain retail accounts such as Hot Topic, Claire’s and Target.

• Designed calendar and stationery products.

• Designed supplementary educational material such as workbooks, classroom decoratives and marketing collateral.