Jack Freeman

Provide digital and video creative consulting that includes concept and campaign development, creative direction, copywriting, website and landing page UX/UI, social media, SEM and SEO services to agency and client-side organizations such as Daymon Worldwide, Yale University, SPI Global, PetMeds.com and TripAdvisor.

Ideated concepts, created content and led cross-functional teams to deliver integrated digital, video and print campaigns for Keytruda, a leading cancer immunotherapy, and the Keytruda + Lenvima combination treatment.

• Developed content for integrated digital campaigns across multiple platforms, including Google, Facebook, Instagram, Reddit, TikTok, YouTube and other social media outlets.
• Enhanced website UX/UI by originating the “tumor family” model for www.Keytruda.com and crafting new web content and design.
• Oversaw creative development, copywriting and design for landing pages and point-of-care assets, including digital wallboards, patient brochures and print advertisements.
• Mentored and guided copy and design team members, ensuring optimal project outcomes.
• Led presentation of creative assets to clients and internal stakeholders.
• Met with legal and medical review boards to ensure adherence of brand and compliance standards.
• Collaborated with cross-departmental leads to align project goals, timelines and deliverables.

Managed creative department and served as lead copywriter and producer for integrated digital and video campaigns.

• Wrote and produced over 60 broadcast, streaming and YouTube video advertisements annually.
• Crafted innovative omnichannel campaigns that elevated regional retail, financial and automotive brands, increasing year-over-year revenue and store/web traffic by as much as 65 percent.
• Wrote optimized web content and employed responsive design for digital assets – including websites, landing pages, blogs and social media campaigns for Facebook, Instagram, YouTube and TikTok – driving improved visibility, UX and engagement.
• Created targeted geo-fenced video and digital display campaigns, growing real-time conversions.
• Ensured compliance with co-op and legal stakeholders.
• Led creative client presentations and new business pitches.
• Supervised and mentored creative staff and freelance copywriters, graphic designers and video producers.

Developed and led digital marketing campaigns for Fortune 500 clients – including Wells Fargo, HSBC, American Express, Bank of America, Capital One, 1-800-Flowers.com and Staples – optimizing customer loyalty and revenue.
• Conceptualized site flow, wrote optimized web content and oversaw the development of over 20 new or re-designed websites annually, implementing SEO and UX/UI best practices.
• Managed content development and UX strategy for the relaunch of PrivacyGuard.com, a leading white-label identity protection platform, resulting in a 50% year-over-year increase in organic customers.
• Created concepts and served as lead copywriter for integrated digital campaigns across email, display networks and social media channels.
• Developed new optimized landing pages and enrollment flows that exceeded existing controls by 20%.
• Conceptualized and wrote new online fulfillment communications, increasing customer retention by 10%.
• Supervised and mentored web designers and copywriters, ensuring that projects were on time and on target.
• Served as lead creative presenter at client and new business pitches.

Served as lead copywriter and web content manager for two regionally-accredited online universities.

• Redesigned and relaunched two leading online university websites, creating optimized web content, improving engagement, and streamlining UX, resulting in a year-over-year increase in organic traffic by 35%.
• Initiated social media campaigns on Facebook, LinkedIn and internal sites to boost student engagement.
• Served as lead copywriter and instituted design best practices for email and digital display campaigns, improving conversion rates by 22%.
• Wrote and managed creation of print and online student and financial aid brochures, ensuring branding, legal and compliance standards were adhered.
• Received IMC Award for Outstanding Website Content & Design.