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Creative Director, Copywriter & SEO Master
CopywriterJack
2012 - Present (12 years)
Provide creative direction, copywriting, website development and digital optimization services to agency and corporate clients, including Daymon Worldwide, Yale University School of Medicine, SPI, 1-800-PetMeds and Potomac College.
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Associate Creative Director, Copy
Boston, MA
2022 - 2023 (1 year)
Ideated concepts, created content and led cross-functional teams to deliver integrated campaigns for Keytruda and the Keytruda + Lenvima IO/TKI combination.
• Developed content for digital campaigns across multiple platforms, including Google, Facebook, Instagram, Reddit, TikTok, YouTube and more.
• Enhanced website UX by creating new pages and refining the “tumor family” model for www.Keytruda.com.
• Oversaw creative development for landing pages and point-of-care assets, including digital wallboards, patient brochures and print advertisements.
• Mentored and guided junior copy and design team members, ensuring optimal project outcomes.
• Led presentation of creative assets to clients and internal stakeholders.
• Met with review boards to ensure adherence of brand and compliance standards.
• Collaborated with cross-departmental leads to align project goals and deliverables.
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Creative Director
Danvers, MA
2015 - 2022 (7 years)
Managed creative department and served as lead idea guru / writer for integrated video and digital campaigns.
• Wrote and produced over 60 broadcast and video advertisements annually.
• Crafted innovative multichannel campaigns that elevated client brands and increased revenue and store/web traffic by as much as 65 percent.
• Produced optimized web content - including websites, landing pages, blogs and social media posts - for retail, automotive, higher education and financial services clients, driving improved visibility and engagement.
• Created targeted geo-fenced video and digital display assets, employing responsive design principles.
• Ensured compliance with co-op and legal, and supervised writers, graphic designers and video professionals.
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SEM & SEO Copywriter (Contract)
Needham, MA
2018 - 2019 (1 year)
Researched, created, and optimized SEM copy for global markets, surpassing existing controls in North America and other regions. Improved website and landing page content, enhancing online visibility and revenue.
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Creative Director, Digital
Affinion Group
Stamford, CT
2007 - 2012 (5 years)
Developed and led digital campaigns for Fortune 500 clients – including Wells Fargo, HSBC, American Express, Bank of America, Capital One, 1-800-Flowers and Staples – optimizing customer loyalty and revenue.
• Conceptualized site flow, wrote optimized content and oversaw the development of over 20 new or re-designed consumer websites annually, incorporating SEO and UX best practices.
• Managed content development and UX strategy for the relaunch of PrivacyGuard.com, a leading identity protection platform, resulting in a 50% increase in new, organic customers.
• Devised campaigns for digital channels including emails, display ads and social media platforms.
• Developed new landing pages and customer enrollment flows that exceeded existing controls by 20%.
• Conceptualized and wrote new online fulfillment communications, increasing customer retention by 10%.
• Supervised web designers and copywriters, ensuring that projects were on time and on target.
• Served as lead creative presenter at client pitches, resulting in new business.
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Senior Copywriter and Web Content Manager
Cardean Learning Group
Stamford, CT
2006 - 2007 (1 year)
Served as lead copywriter and web content manager for two regionally-accredited online universities.
• Relaunched Ellis College (NYIT) and Cardean University websites, creating optimized content, improving UX and increasing organic traffic by 35%.
• Initiated early social media campaigns on Facebook, LinkedIn and internal sites to boost student engagement.
• Created copy and instituted design best practices for email campaigns, improving conversions by 22%.
• Wrote and managed creation of student and financial aid digital an and print brochures, ensuring branding, legal and compliance standards were adhered.
• Earned IMC Award for Outstanding Website Content & Design.
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Marketing Communications Manager
Cierant Corporation
Danbury, CT
2004 - 2006 (2 years)
Led copywriting and creative management for hybrid advertising agency / SaaS. Created copy, managed designers and implemented best practices for client initiatives including websites, landing pages, emails, digital banners and print campaigns. Named and branded new SaaS modules, improving recognition, differentiation and revenue.
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Group Marketing Director / Promotions Director / Asst. Mkt Mgr / Copywriter
Nielsen & Reed Business & Advanstar Healthcare
New York, NY
1997 - 2004 (7 years)
Launched new in-house advertising agencies for communications companies serving the Entertainment, Consumer Electronics, Fine Jewelry and Healthcare industries. Created concepts and copy and managed designers to launch highly-successful B2B advertising campaigns that enjoyed "big agency" quality despite smaller teams and limited budgets. Instituted best practices across all digital and print marketing campaigns, achieving up to 33% annual growth and increased penetration into relevant markets.
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Digital Graphic Designer & Copy
Grey Advertising
New York, NY
1992 - 1997 (5 years)
Among the initial team at Grey to utilize Adobe CS and QuarkXpress to produce print layouts and write copy for clients including Procter & Gamble, Dannon, Panasonic, Kraft, GSK, Canon and others.